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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
“He wasn’t there because his publicist told him to be there, and to be nice. He was there because he wanted to be.” As we head towards 2025 there are so many hoping for a retooling or a reset on where their path is going, and the world keeps brining us some new titles of …
Tom Richardson and I have been doing our sports business podcast at Columbia for nine years and have over 400 episodes logged, with the able assistance of a legion of student producers and the welcomed addition of cohosts Scott Rosner and LJ Holmgren over the years. We think that makes us the second longest running …
One of the biggest challenges coming up amongst colleagues today is how to manage the external noise that is inbound…from social media, from conversations, from the uncertainty of third parties etc etc. It is a continued challenge as we try to keep people focused and decide what priorities are in a time challenged world. A …
Hope this middle of November is treating you well. Some solid listens on Olympic glory, leadership tips running big organizations, and a solid update on the legal ramifications of everything from NIL to foreign investment in American sport. As always you can listen to all our episodes here. No LAX of interest in lacrosse: We …
It is one of the classes where I learn the most every semester, a class on the business of brand storytelling. The reason? One of the questions amongst our global group of grad students is to tell me three brands they follow and why. RARELY does any company come up more than once…the outliers this …
There were lots of learnings pulled out of this year’s Dealmakers conference in Washington this past week, put on by Sports Business Journal and Monumental Sports and Entertainment. While we will touch on several topics in upcoming posts, one topic that is continuing to gain attention for so many reasons, not the least of which …
If you like basketball, careers and storytelling, here are three recent podcasts of our to enjoy. As always you can catch all of our pods here. Hoops history: We caught up with Andrew Maraniss, best-selling author and Special Projects Coordinator at Vanderbilt University to talk about Vandy’s recent football success, how he chooses and …
“Walk the balance between humility and confidence.” There were so many tidbits of wisdom that applied to every one of the over five hundred attendees at the Columbia University Sports Management Conference in Lerner Hall on October tenth, but that quote from Unrivaled Basketball Commissioner Micky Lawler in the opening panel on emerging sports helped …
There was a time now pretty long ago when athletes…well almost everyone… had to seek out others to tell their story or show off their expressionism. When fashion came up around the games we love, Walt Frazier, Chris Evert, Muhmmad Ali, even Bill Walton in a different way, were the exceptions to the nod to …
A few weeks ago, my brother Chris was at CitiField for a Mets game and one of the twins was doing what she likes to do at a game…keep score. An usher walked by, looked down and asked her why she was doing homework at a game. When she explained she was keeping score of …
