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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We inch closer to the NBA Draft this week, so we thought it would be good to take a look at the social footprint of those who may fall into the limelight at the Barclays Center this week. In short, there is Zion and everyone else. The projected number one pick has spent years cultivating …
I’m not a huge country music fan but like every genre, there are lyrics that play to a bigger audience and storytell to a really wide world, and one of those is Tim McGraw’s Humble and Kind. Several examples of that song played out in real life this past week, and served as a great …
About 100 years ago, well actually is was 2013, we were pulled into a very unique opportunity for engagement in and around college football. It was called “Coaches Cabana,” and was the brainchild of former Oklahoma and Dallas Cowboys coach Barry Switzer and longtime sports executive Neal Pilson. It was really the birth of a …
This year as in most every Major and Minor League Baseball load up on promotions to draw casual fans and fill distressed seats. The days are filled with bobbleheads, gnomes, beach towels, caps and hundreds of others. (Here is a list of 10 new MILB promos worth checking). The overwhelming number are always geared towards …
One of the great things about teaching is frankly; you never stop learning or being exposed to different, often disruptive points of view, especially from people who are coming at things from a different perspective. Keep an open mind, listen, and you will always be growing. Case in point is a recent CUSP Show podcast …
It’s amazing the magic that can happen in storytelling when professionals take the time to pause and ask questions. Case in point; Albert Pujols and Miguel Cabrera, two baseball legends who literally speak to a multitude of audiences and are great examples for the melting pot of success that is baseball, had never sat down …
Here is the latest trio of Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. We love talking with some of the digital disruptors and first adopters changing the furniture in the room for sports business, media and tech, and these three are a great example. You can …
Here is the latest trio of Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. We love talking with some of the digital disruptors and first adopters changing the furniture in the room for sports business, media and tech, and these three are a great example. You can …
It’s not new globally but it is simple, easy to engage and not hard to understand. Will Red Nose Day, May 23, make it to success on this side of the pond as it has for 30 years in the UK? For those who have not seen the ads or watched the promotions especially across …
Forget the fact that Saturday is the Kentucky Derby, and the NBA and Stanley Cup playoffs are moving along. Whats more important for crossover in sports business? It is the rare combo of Star Wars Day and Free Comic Book day falling on the same day. Star Wars promotions in sports have become a staple …