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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
If you have spent any time around a locker room in New York in the past 40 years you knew who Robert Elkin was. Robert was a Zelig-like character, covering everything from boxing, where he once had a very unintentional and almost comical exchange with Mike Tyson during the boxer’s heyday, to high school track …
#FakeNews is the bane of everyone all year long. Except on April 1. If you’re a naturally mischievous person, April Fool’s is actually one of the best days of the year. Communications people are often at the center of their brand’s pranks. Spending their days writing so many straight news stories and press releases, it’s …
We are almost at April Fool’s Day, always a chance still for the most creative to casually try their luck at putting one over…in an era of #Fakenews, we will be on the look for some good ones, but here are some best practices in and around sports of years past. NASCAR driver Aric Almirola …
Fear The Deer. Given the Milwaukee Bucks on court success this year, led by “The Greek Freak” Giannis Antetokounmpo, it’s not hard to understand how the team has become the toast of the NBA. Young. Athletic, play at a fast pace, accessible players in a new arena in a sports hungry town with a new …
As we tip off March Madness, the good young people at the Complete SET Agency took a look for the second year in a row at the social footprint of the head coaches at each school. The coaches, especially in the highly visible worlds of football and basketball. At the biggest levels they are well …
We live in a time of hiding behind emails or text messages, having “Facebook friends,” or “Twitter relationships,” yet the experience of sitting and talking with someone; or even randomly crossing paths with an old, or new, friend or colleague by getting out and about is invaluable. This past week, stops at the Big …
We know how global the sports landscape has become, and how the digital world has made connecting across worlds to be so much easier. Then you factor in the element of being able to build brand, storytell and merchandise success in a very cost efficient way, and suddenly a whole world of entrepreneurial opens up. …
As March Madness gets going, kudos again to one of the most unique, niche sponsorships in sports: Werner Ladders. the NCAA still has its official net cutting scissors (Fiskars) and traction wipes (Slipp-Nott), but Werner remains one of the few brands that seems to always find its way to the camera, and the most important celebratory moments during …
It’s never easy for new brands to find their niche on limited budgets, but Australia’s Four’N Twenty Beef Pies found a window and delivered in of all places, Philadelphia, with the 76ers last month. Haven’t yet heard of the brand? Here’s a little primer. The Four’N Twenty legend began in 1947, in a country town …
I admit it, I love reading AARP Magazine. It has the largest circulation of any publication in North America, yet people snicker. Not an edition goes by where I am not learning something from those older: Martin Short and Billy Joel, Tom Selleck and Robin Roberts. On and on and on. Smart short, sensible points …