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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Over the years I have become less of a saver of things, thanks, to my wife Laura. Going through and jettisoning “stuff,” physical and mental, is not just a way to create areas for new “stuff,” it serves as a thought starter for what’s important, and who and what you meet and experience along the …
Say goodbye Mankato. After almost 50 years, the Minnesota Vikings are spending their NFL preseason at home, in their new TCO Performance Center in suburban Minneapolis. While there will be 11 teams on the road for training camps; keeping in mind the Rams, Raiders and Chargers will probably take up state of the art residences …
Last week during his “State of the Game” presser at the MLB All-Star Game in Washington, MLB Commissioner Rob Manfred was asked about the lack of celebrity exposure Mike Trout has had. His answer came down to this: the marketing of players is a two way street these days, dedication and performance of the field …
One of the biggest challenges and opportunities in sports media and technology in the coming years will revolve around consumer data and tracking. Who has it, what do they have, how is it being used, when will it be used, how secure is it, can it be monetized and when…are all very legitimate questions not …
The following was compiled by Syracuse student Sam Birdsall, and is part of our Columbia University Sports Podcast (CUSP Show) series. You can hear over 100 episodes here as well. It’s amazing the things you learn when you ask some questions. While many in the sports business and academic fields know Scott Rosner, how many …
With most championship titles in North America comes the talk of how this one will help elevate the game to new heights or change the perspective of fans and bring more watching x sport than ever before. The LA Kings titles, and the way they have run their business, has put hockey more front and …
The following summary of a recent CUSP Show podcast was compiled by Syracuse student Sam Birsdall, who is helping us this summer. In today’s day and age, the use of social media is key to any business or individual who wants to spread their messages to their audiences. One fast growing company founded …
“I’d like to think I’m going to be the best version of myself on the last day of my life. I will never stop being busy.” That quote from comedian Martin Short, as part of a great piece with friend and fellow funnyman Steve Martin on CBS Sunday this past weekend was a great way …
Anyone who is around sports or entertainment knows at least a little about the star power of the Golden State Warriors. Whether Steve Kerr’s team wins the NBA title again this year or not, the household names not just on the court but in the front office, have transcended every area of popular culture, entrepreneurship, …
What makes a good promo these days, and how do things get done? We asked Steven Zuller, CEO of Franklin Group, a marketing solutions company he founded in 1988. Based in Brooklyn, NY. Franklin Group has been designing, printing and distributing innovative marketing materials and promotional products for a wide range of sports organizations and …