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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Once again it seems like ideas good, bad and indifferent are flowing in groups the last few days, so here’s a look at some other best practices and some issues. Squashing A Brand: The sport of squash is fast, ultra-athletic and pretty much refined to clubs and select colleges and high schools in the United …
Thursday was National Popcorn Day across America, with many of the major brands in comfort snacks staging promotions, from education programs in the media for the health of the snack to giveaways by brands like Popcorn, Indiana on the streets of new York and Los Angeles. Movie chains ran online couponing for discounts for those …
Seems like in addition to more jobs opening up the new ideas that make good business sense are also flowing pretty smoothly. Like last week, and it would be great to grab five at least once a week, here are five other smart ideas on the table. Martin Luther King Day As A Bigger Platform: …
First of all for all those who read or follow the blog, bought my book, or even signup for the newsletter every week, thank you. I have probably gotten more positive feedback and comments in 2011 than ever before, and it is greatly appreciated. The goal is pretty simple…as my grandfather told me, you have …
Christmas Day marked the beginning of the season for many of the NBA’s “A list” teams for the 2011-12 66 game sprint to the title. The day after marks the beginning for the rest of the league, including the transitioning still New Jersey Nets, in their final season at the Prudential Center in Newark. While …
This is not a countdown, it’s only my opinion. It is also a list of books that I myself read (I read over 40 by the way and skimmed about 40 more) and enjoyed that I had no professional or personal interest in (thereby Tom Penders’ Dead Coach Walking isn’t here but could be if …
He has a toughness and is of a height the casual fan can understand…he played for a mid-major program and battled his way to the NBA…he has a championship ring…he has a multinational appeal since he was not born in the U.S…he hangs with supermodels who can add to his brand value…he is already a …
So the Thanksgiving business lull comes and goes, and with it comes, hopefully the end of the NBA lockout, which means the players and teams can get back to the business of basketball. One of those key to NBA success is Kobe…as in the Lakers Kobe Bryant, and in many ways how his season goes …
One of the burning questions during the NBA lockout has been, “How does hockey, or the NHL, take advantage of the casual fan during a fall of no NBA hoops?” The answer is simple, they don’t, not really. One of the biggest misconceptions is that fans will jump to another sport or activity quickly to …
In 1929, the New York Yankees and Cleveland Indians came up with an innovative idea for fans to distinguish their players from one another on the field…both teams put numbers on their uniforms. The need for numbers had been tossed around before, even used in other sports and by the Indians in baseball as early …