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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Someday sports fans and team owners may have New Jersey Governor Chris Christie to thank for games that are more engaging and for a revenue source that does not yet exist in the United States. Christie this past week continued his strong push to challenge the Federal Law that does not allow sports betting anywhere …
It certainly has been a long slog for the L.A. Kings to reach the national spotlight, one that still has them battling with their Staples Center co-tenants the Lakers and the Clippers, as well as the currently struggling but still popular Angels and the newly reborn by ownership Dodgers for the attention of the sometimes …
There was a bunch of silly debate the last few days about the economic impact that the Washington Capitals may bring to the area around the Prudential Center in New Jersey should they upset the Rangers in Game Seven Saturday night at Madison Square Garden and then face the upstart Devils in the Eastern Conference …
MLB and NCAA Baseball A Good Fit: It came out the last few days that Major League Baseball is looking into a partnership to help enhance collegiate baseball in a number of ways, including putting money in a scholarship pool. Regardless of the scholarship money, an MLB/NCAA partnership would be a boon to college baseball, …
Sab Singh’s Terrific Sports Doing Good newsletter has some of the best practices from around the globe each week. However they just touch on some of the solid, creative projects that deserve a tip of the hat. Here are three of note that have popped up recently. DBacks Fulfill Their School Challenge: Last week the …
There are few brands in the Northeast that use sports more as a platform for awareness than Amtrak. From New York to Boston to Philly to Washington, fans cannot watch a broadcast or attend a game without some kind of call to action by America’s premier national train service. It is with that in mind …
It is no secret that as costs escalate and fans clamor for more access and brands for more ROI, that team sports needs to continue to be more creative in finding dollars to meet budget and in giving fans more reasons to engage. So with that in mind it should come as not a huge …
In just over 10 days, professional basketball, at least the NBA version, will officially leave the state of New Jersey, when the Nets host the Philadelphia 76ers in what will be their final game during a two season transition period from the IZOD Center to their new home two rivers away at the Barclay’s Center …
The 24 hour period on Wednesday and Thursday of this week saw something that most people would have never predicted six, eight…well weeks ago. That March Madness and Linsanity could take a back seat in the beginning of spring to…Tim Tebow and the New York Jets. In less than 12 hours the NFL again rose …
As we hit the final day of winter, not to mention St. Joseph’s Day (also underrated as a holiday everywhere except Italy and Brooklyn) some good items and thoughts from over the weekend. Warriors Count It Down: Monday night the Golden State Warriors will retire Chris Mullin’s Number 17 jersey and they have done a …
