JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Last week the Brooklyn Nets started their countdown clock to the long-discussed opening of Americas newest showplace, the Barclays Center in Brooklyn, New York. Not a day goes by without another announcement of a concert, high school hoops extravaganza, new billboard going up, community visit, concert or “innovation” as the organization continues to scream “Look …
Time for a little best practices roundup…three good ones from this week… ROSE ON THE COMEBACK TRAIL: Most times an athlete’s rehab is behind a wall of secrecy and HIP-AA regulations. We seldom see the work he or she outs in as we concentrate on those who have replaced even the brightest of stars for …
It was nice seeing the second version of “The Redeem Team” take the Olympic gold on Sunday over Spain, but what did it do for the future of the great game of basketball? By contrast, the men’s Olympic soccer tourney, won by Mexico over Brazil, gave the sport a big lift and highlight a host …
As th first weekend of the London Olympics came to a close, some unique opportunities arose…here are three: Masking A brand: Although not quite with the push that archery hs gotten through its roles in some recent blockbuster movies (Brave, The Avengers and The Hunger Games especially) fencing, with its inner-city appeal, has presented its …
It was never an “if” but a “when,” so those who expressed surprise that the NBA officially announced an approved outreach plan for a front jersey patch sponsor should not be surprised at all. MLS has done well without issue, the WNBA has worked smoothly, small patches on NHL, NFL and NBA practice jerseys didn’t …
There is no team that pushes its brand…shamelessly, unabashedly, to those interested and disinterested…as the former New Jersey now Brooklyn Nets. Nary a day goes by where some player, staffer, partner is not out doing something in the community, or the team is touting its latest innovations. New players in town? Go to the Yankees …
About eight years ago, Emirates Airways, looking to find a way to start connecting with an American sporting audience, joined forces with the Breeder’s Cup as a key sponsor. At the time, some looked at the partnership as a stretch by the airline, which had little presence in the United States but a bigger tie …
Last year if you said to a sports marketer the names “Lin Dickey” he or she may have thought you were talking about the former NFL quarterback Lynn Dickey and maybe some kind of retro fantasy camp idea for old Packers or Houston Oilers. Today, especially in the mega-market of New York, the names Lin…as …
FIFA has not allowed top players to play for years. Baseball, despite putting on a great front with a number of concessions, was never that upset about being pushed out the door following Beijing. Now according to a report in Yahoo Sports Wednesday, the NBA may join the team migration away from the Olympic programme …
Twenty five years ago, July 1, 1987, I was in my office at SportsChannel in Woodbury, N.Y. (where I was Assistant Director for Marketing and Public Relations) with a group of people listening to a new venture in sport, all-sports radio. Just after 3:00, the signal at 1050 AM changed from WHN, a country station …
