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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Monday night marked the end of the College Bowl season, one of the longest, and probably last few, extended series of Bowl games as college football moves toward a national playoff and a trimming down of the games that lead to what is now the BCS Championship, which title sponsor Discover has paid a hefty …
Two of the most enjoyable reads this past fall were Mark Beech’s book on the last undefeated team at West Point and Joe Drape’s work on some of the recent squads. Both pointed to the personalities, the hard work, the dedication and the sacrifice that goes into being a student-athlete at West Point and the …
As you stuff the stockings or look for some last Hanukkah gifts, here are some suggested readings I enjoyed this year. It seems like there were less books for some reason, but more than enough good ones to pick up and enjoy, especially ones from great storytellers like Frank Deford and Mark Kriegel. These are …
This past week college sports was again thrown into disarray as schools bolted from Big East to ACC to Big 10 to Conference USA to WAC to Sun Belt and back and forth. The jockeying and rumors continued, with those left as not moving felt hurt and disappointed while those moving looked to greener fields …
Atlantis The New Maui? The fall has brought college basketball to foreign military bases, to campus streets and to some degree of success back to aircraft carriers. However one of the better branding and business opportunities is in a hotel ballroom in the Bahamas, where the Atlantis Hotel and Casino is trying to make their …
Chuckstrong Gains Strength: It didn’t take long for the Indianapolis Colts to again be back in the national spotlight. From the successful run of Peyton Manning, to a horrific season to the tearful parting with Manning by owner Jim Irsay to the drafting of Andrew Luck to the team’s surprising start, it seems like you …
As we hit the final steps before the World Series, move deeper into the NFL and college football and welcome college hoops and other winter sports, some interesting best practices for the week… Hashtags Abound: Last year the University of Mississippi cracked the hashtag on the field boundry by dropping one in the end zone …
There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came podcasting, and itunes and digital audio and Sirius/XM and I Heart Radio and …
The past few weeks the buzz around college athletics on the business side continues to grow, and with it comes a little larger national spotlight that is putting Universities in a position of access that has not been the norm on a consistent basis for many schools outside of those with the largest followings in …
Savannah State, a Football Championship Subdivision school, has been outscored by a combined 139-0 in its first two games this season. It was beaten 84-0 at Oklahoma State last week and 55-0 in a rain shortened game at Florida State Saturday. The Mid-Eastern Athletic Conference member is collecting paychecks totaling $860,000 for the two games, …
