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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s not like a cheese dip is always top of mind when tied to large scale and effective sponsorships, but one has found a niche through the world of college football this fall. Gordo’s Cheese Dip used not massive advertising, but old fashioned word of mouth and new age social media engagement to create a …
Now it’s not like teams haven’t figured out the need for use of social media or the power it now has in engaging fans. Still, harnessing that power into some centralized events is sometime a challenge. Then again you have the Golden State Warriors, who continue to refine the aggregated space and recently staged one …
The amount of ways any collegiate partner, let alone an NCAA partner, can effectively engage with a young and vibrant audience grows every day. The most important element remains targeting the audience you are trying to reach so that you are not wasting time, and more importantly sponsorship dollars. Case in point is NCAA partner …
It is always interesting to see what attacker brands will do to try and cut through the clutter. This past week there was a half-page ad in the New York Times from the Chinese cell phone company Meitu, in English and Chinese, in the form of an “Open letter” to IOC President Thomas Bach. The …
Ok it’s a theme this week, but a good one… There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came podcasting, and itunes …
Monday night in New York there will be a celebration of 40 consecutive years of sportstalk radio on one station; a 50,000 watt college station poised in, below and at one point atop Keating Hall on the campus of Fordham University, a place as a student, alumnus and staff member for several years I know …
Sunday morning thousands of soccer fans in the US will turn on Barclays Premier matches on NBC while others will watch the Ryder Cup live from Scotland. Then later it will be the Dolphins and the Raiders playing…in Wembley Stadium. Across the pond a growing number of fans will be watching NFL games as their …
It hasn’t been the greatest of baseball years in the Valley of Sun, but that doesn’t mean the Arizona Diamondbacks haven’t continued to make an impact on the lives of young people through programs on and off the field. One that will bring classroom work together with a baseball club will take place this weekend, …
As the fall sports now get into full swing we see analytics, gaming and pay fantasy becoming more and more a factor in the decisions of American sport. Into that mix later this fall will be another combination of all of those efforts, the latest, most robust installment of the World Mind Sports Championships, which …
Into the whole debate of paying college athletes or where the money goes from brands to the University came a pretty unique sponsorship pulled together by Virginia Tech as a way to use athletics to fund other programs; or at least those who teach other programs well outside of athletics. Union First Market Bank has …
