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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There is a lot of buzz around Pickleball, and after watching it for a bit on ESPN during a flight last Sunday I still don’t think “Pro Pickleball” as a media property is anything that is going to draw numbers needed to sustain or challenge other leagues or sports, but that doesn’t mean that its …
A while ago we got a great response about our talk to former Navy SEALS and Special Forces leaders on how to build one’s voice and amplify what they have done as leaders into the workplace as they reach their next step in life away from the rigors, and the secrecy, of their heroic work for their …
A busy few days in San Diego for NWSL Championship…some thoughts and observations form the road… NIKE with a submission as stunt. It’s a great play for a partner looking to draw some ancillary buzz…with no downside. Nike last week “announced” they were submitting the NWSL in the “Best Drama” category for the Golden Globe …
There are lots and lots of buzz…and business being done around “women’s sports” as we probably all know. Comments like “arrival,” “movement not moment,” “get on board” are bandied about time and again. Yet for all the enthusiasm there is still the whispering that certain teams and leagues are still in their relative infancy compared …
It’s been another great beginning to the week, and to the month. There are so many little tidbits we have picked up as we wandered around New York this week. Some good points to take a look at. Cobiotics: We see commercials for probiotics to keep us healthy and balanced, do you know what cobiotics …
I am a coffee fan probably 14 hours a day, and have always been intrigued by the marketing of the drinks as a place for community as well as caffeine. For decades, from Dunkin to Tim Horton’s, sports have been a central point in the storytelling around the beverages as well. However now there is …
There is a story I thought was a bit of an urban sports legend. Way back when Title IX came into being, the NCAA realized that each men’s sport had to have a companion women’s sport…baseball to softball etc. However football had no women’s football so volleyball was designated against it for any number of …
Another great week in and around our business. Some notes, listens, reads and thoughts catching our attention as we head towards November. It’s always interesting to see the things that pop up which can be rounded together as we hit the 30th men’s sports equinox as well. The value of PR…to Linus…With Halloween now here, …
I always learn something from Peter King’s FMIA column. So much so that it usually takes me three or four times to read and digest the pieces, it’s a big meal for a little brain like me. One of the thought starters this week was his feature on Andrew Luck’s college center at Stanford, Sam …
“Time is what we want the most and use the worst.” -William Penn Often we are asked what we do for money or what we just “do.” The newsletter, this website, our Podcast, LinkedIn, Twitter etc…does someone pay you for everything? No. Much of what I do that is public facing has little to do with money, …