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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This morning I was scrolling through my Facebook memories when I came upon the pictures of our Hawaiian family trip in 2015. There amongst the beautiful sunsets and black sand beaches was a picture of CJ’s Deli in Lahaina, which for years was the official caterer of the Maui Classic. I remember when we were …
A few weeks ago, following the layoffs at the NBA and ESPN, I wrote this piece on the underappreciated value of institutional knowledge and it seemed to have resonated with a great deal of people. Yesterday while visiting our local library…talk about a place undervalued in the institutional knowledge space…I came across the checkout slip …
Here are three pretty short but pretty interesting listens from a trio who are doing their work tied to storytelling, deep thinking, understanding the marketplace and innovation, but all three come at it from a different angle. All three are also at different stages of their careers, but all have gone through pivots with grit …
Just a few weeks ago the National Sports Collectors Convention, a massive treasure trove of memorabilia new, unique and traditional, returned to Chicago. It is what you would expect, aisle upon aisle of collectables big and small, with literally millions exchanging hands…or just a few dollars. What was missing? Women’s sports items. There is so much …
There is so much focus on NIL and what the return will or will not be outside of some social posts and quick cash of various levels that you sometimes forget about the long term sustainable career programs some brands have built out around college athletes of every shape and size. I was reminded of …
One thing we like to remind students or job seekers is that sometimes the path chooses us, and we have to be open minded enough to take a risk and go down the road. Sometimes it leads to a dead end, sometimes to an off ramp, sometimes to the yellow brick road. We don’t always …
We sometimes have our heads down trying to get stuff done big and small that we miss the amazing things going on around us. This past week I received another example of why its good to look left and right, and at the same time realizing how circular our business and the relationships are that …
The last full week of July, 2023 but more Ying and Yang observations to the work and life place, especially as I now hit 15 years working on my own. First there was the surprising joy of gratitude which came in threes, like good things often do. A dinner with three former School of the …
We often talk about adaptability and staying relevant through curious learning. Here is a recent, real example about using tools at hand to the best of your advantage, in this case AI and ChatGPT functions. I have been working with a senior executive on some business news framing and positioning for a big announcement. The …
There was a time a few years ago when the Big 12 held a one-off basketball media day in New York City. The league wasn’t playing their postseason tournament there for men’s basketball, like the ACC and Big Ten were doing, nor did they add any schools who were in the area. They used it …