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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This week our class served as a good reminder for what communicative storytelling for a team was all about, and how it has evolved over the years. The team PR person serves many masters, all of whom want control of two key areas… Access and Information Balancing access with information so that the message reaches …
November 8 was STEM Awareness Day, and it served as a great reminder to how closely linked all areas of science, especially analytics, are tied to all levels of sport. Years ago when I was with the Knicks, star forward Kurt Thomas came to the community relations team with an idea; he had been screwed …
This week, from just before Halloween into the run up to Thanksgiving, always seems to be quite the tumultuous one. We usually have some Election drama, have had a massive snowstorm, Super Storm Sandy, the tragic plane crash in Jamaica, Queens in 2001, and sometimes, sometimes, even things like the 2015 World Series to keep …
It’s November, which in the fundraising world again means “Movember.” For those who don’t know… Originally launched in Australia 15 years ago, the theme for “Movember” was to get primarily men (although women helped out with a fake one) to grow a mustache or not shave for the 30 days of the month of November, and then …
There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came Siri and Alexa, podcasting, and Itunes and digital audio and Sirius/XM and I …
There have been scores of stories, texts and social media discord in the past few weeks on issues big and small, the latest being the controversy surround Enes Kanter’s “Free Tibet” shoes, which came on the two year anniversary of current Sixers GM Darryl Morrey’s comments on human rights violations in China. He texted and …
“No one remembers who comes in second.” I was reminded of that line from the late professional golfer Walter Hagen this past weekend when I read the large New York Times story on new Milwaukee Bucks play-by-play announcer Lisa Byington, the first fulltime female play-by-play announcer for an NBA team. First. There it was again, …
Quite the week of listening and learning on screen, and yes, in person (twice) this past week. Thursday night in New York we had a chance to be up close (literally front table) to listen to a POV and best practices from several key dealmakers we don’t often here speak so candidly, including Redbird’s Gerry …
Usually after not doing something mentally or physically for quite a while it takes a bit of a restart to get back into the flow. Amazingly we found it true about the return to live business events as well. Tuesday I made the trek to midtown to the CAA World Congress of Sports, the first …
Amazing things happen when you expect the unexpected. Hence the viral debate on Sunday Night Football, long after Mike Tirico and crew had exhausted highlights and reports waiting for lightning to subside, over the proper amount of peanut butter to jelly in the sandwiches players were eating during the delay. The 70-30 PB to J …
