JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We raise the question as a thought starter in class quite often. Who is the media? The initial responses are the ones one would expect…newspapers, CNN, Bleacher Report, NPR etc. etc.… Then we talk about the ability to self-story tell, the rise of social media and citizen journalism, the ability to create and enhance a narrative …
While we try to keep an eye on the future while being in the present, it is nice to lean forward and see opportunities yet to move into the sports. Media and entertainment world that are bubbling up elsewhere, and as they become opportunities to marshal profit and engagement, could soon make the jump. Two …
They are some of the simplest yet fun and useful tangible collectibles…the rally towel. An easy way for brands to activate and fans to show their support at crucial times. They come in handy away from games for seat wiping, car cleaning and any one of thousands of ideas, and for the special ones, when …
It is still there. And today it is more relevant than ever before…especially since World Suicide Prevention Day is this month. There it was on the side of a phone kiosk in midtown Manhattan two years ago, a large picture of Olympic swimming star Michael Phelps. Another ad for Speedo or Subway or Under Armour, as …
As fall rolls in, our summer intern Noah Zaret keeps hammering out our podcast notes, this week featuring to recent and very timely ones; one of the growing value of entrepreneurship in the sports space, the other on the expanding world of sustainability. You can hear all our podcasts here as well. Jennifer Rottenberg On …
This past week former New York Mets catcher John Stearns passed away after a long battle with cancer, and it served again as a reminder the value that Old Timers Day’s, alumni weekends, and various other gatherings can serve to rekindle storytelling, build fan equity, and even connect a current generation to one prior. The …
The quest to be a curious learner took us last weekend to the Hockey Hall of Fame in Toronto, a treasure trove of tidbits about the great game which made a visit even for the casual fan so worthwhile. We of course were more than the casual fan, as well as lovers of history, so …
A few years ago I wrote this piece on the passing of another New York sports character, Robert Elkin, which to this day still gets responses from people who wander across it. I was thinking about Robert, and all those others who are part of that unique fabric of sports, both this past week when …
The worries we have about our children may ebb and flow, but they never really disappear, always below the surface. It’s part of parenting. When we hear of unspeakable tragedy we often wonder what good can come out of senselessness, how can someone find light in a rainstorm. We have a friend who found such …
The collectable industry continues to grow, while the digital collectible space, largely driven by NFT’s also continues to evolve. Is there a path to having the tangible and the digital work in harmony to give value to all? Here is one startup that combines the digital space with hard goods…in this case, sneakers. Last week …