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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
I love listening and learning from young people about what they see, what they enjoy and what makes a difference to them in the industry. Case in point was this week when I got to visit Keith Green’s class at Montclair State University. The beginning of the class was a discussion on the unusual things …
It wasn’t quite like pre-Pandemic years in terms of size and scope, but it was a clear return to the road to normalcy, if you can call it that. It was Radio Row and the ancillary activities in and around the LA Convention Center, and after a year away for us at least, it was …
How do you try and make a big splash around the biggest TV event of the year with a little project and a little budget. Try and go local and get some buzz on the idea… Filmmaker Bob Babbitt did this three years ago with the Triathlon movie buying a spot in the smallest market …
Tuesday marked the 29th anniversary of the passing of Arthur Ashe from complications from AIDS. One of the sad ironies is that he was offered and was going to accept head women’s tennis coaching job at Fordham when he found out and informed then athletic director Frank McLaughlin that he had to pass on the role. I was …
The bye weekend for the NFL was taken over by the Olympics, the NHL All-Star Game, and NASCAR’s latest forward-thinking event (at the LA Coliseum), but for those with a jones for football you had the Pro Bowl…and the Reese’s Senior Bowl. Two events that maybe the casual fan would not ordinarily dial in to, …
GUEST POST: As we have done from time to time, we have featured some great storytelling and best practices from guest writers. Here is a good one all Giannis from Scott Trick. Scott has collected sports cards since the early 80’s and because of his love for collecting he started the website sports card authority. …
It has been an interesting and insightful first month of the year, capped off for me by a word…and a theme…that continues to pop up in a glass hall full start to 2022. Joy. I thought about joy many times this month, when I read Jon Wertheim’s great piece in Sports Illustrated on Tom Brady. …
Daytona is still in the distance as NASCAR begins its new innovation storytelling at the LA Coliseum next Sunday, Indy Car is still quiet as it looks to 2022, Formula E is finding its post pandemic niche, and Formula 1 has become the cause celebre in North America with new, young, engaged roots. Oh and in …
It’s an interesting question that teams, leagues brands wrestle with for the consumer, but especially for the sports fan. We need to drive more revenue, but how do we make sure the user experience is good and that we are giving fans both buzz and value as we battle for their discretionary income. We continue …
The NFL rode the added 17th week into what plans to be a great offseason with markets and storylines galore. While we all look forward to playoff action, kudos to some of the best business initiatives that shouldn’t be missed from this past fall, all of which again are noteworthy and remind us how the …