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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
“We have a large megaphone, and we think we can amplify storytelling by using it properly.” Chris LaPlaca, ESPN’s longtime head of communications, used that example during a Zoom chat with our Columbia class this past fall when asked about the changing role that ESPN has in storytelling, and in the past few weeks it …
It is 2020 and we all know how traditions have been reinvented or thrown out the window, only to be restarted in the future, and that’s OK. As we have heard from health officials so many times, the Virus does not have our timeline. However, I did realize this morning, here in the gap between …
As we head toward the re-start of the restarts of the NBA and the NHL, deeper into the chasm of college basketball and look ahead to MLB and MLS and so many other sports keep on keeping on in the first half of 2021, the question of dollar flow, especially with few or limited fans …
Did you know where the term “Touchpoints” came from? Bet you didn’t know it came from fencing. Read on, and listen as well, you are in for a business, storytelling and entrepreneurial treat. Michael Aufrichtig, Head Coach of Columbia University Fencing, joins us to discuss the state of the sport in 2020 (listen here) and …
It started as a simple way for players to tell their story two seasons ago, one which drew the ire of the NFL as a uniform violation, but one which has grown to be much more of a platform as players continue to find more of a social voice and express themselves in a positive …
As we head toward 2021 the issues and opportunities with regard to engagement in social continues to ebb and flow. While Instagram looks to remove “likes,” TikTok and its recent frenzy pushes more engagement amongst a growing using audience than ever before, all based around a complicated algorithm of shares and engagement. Big names such …
We often talk about the value of just showing up, and how that random chance of meeting someone has been lost during the Pandemic. In one of our recent podcasts, we got to talk to someone who has been a shining example of “Just Showing Up,” entrepreneur and Chess Grand Master and Chess.com host Robert …
Every year on the calendar there are those larger than the game, outsized events that involved everyone from executives and fans to brands and personalities large and small. Radio Row at the Super Bowl, the MIT Sloan Sports Analytics Conference, Soccerex, the NABC Conference at the Men’s basketball Final Four are all in that mix, …
One of the early segments in our book goes through some of the pioneers in sports communications and how they set the tone for the future. One of those is the legendary Joey Goldstein, whose time in New York involved some of the biggest events and stunts we have ever seen. Joey was always pitching. …
One of the topics that we started the year looking at so closely was the rise and impact women’s sports would be having. While that was somewhat slowed by the Pandemic, the impact continues to grow again, and now, going into a year hopefully with the Olympics and other tentpole storytelling opportunities, we will see …