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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Fake news travels fastest and furthest. That was the conclusion of a major study from MIT, concluding that people prefer falsehoods over the truth. This shouldn’t be earthshaking news to anyone who has spent a modicum of time in a junior high school cafeteria. However, MIT’s 10-year study revealed that falsehoods trump the truth across …
When the initial talk of VR and sports first arose a few years ago, the real buzz was what could be done around games for fans thousands of miles away who could never get to a game. Putting fans in China or India courtside to see LeBron James, or ringside for a Triple G fight, …
Maybe it’s because we have all become too politically correct, or maybe it’s because there is sooo much time spent on trying to be the most techno-savvy we can be that the simple, grassroots and fun promotions aren’t as fun or “interesting” as they once were. For whatever reason, even with all the opportunities available …
Every year around this time MLB and MiLB roll out their season long promotion schedules; chock full of bobbleheads, gnomes, beach towels, caps and hundreds of others (Maury Brown had a good summary of MLB promos here). The overwhelming number are always geared towards families and kids, with the idea of getting the unit to …
It didn’t get a great amount of fanfare this week, but the NBA, as pointed out by my colleague Tom Richardson, took a bold first step on the content side this past week, starting to offer a micropayment plan of $.99 for fans who sign up for an account where they can opt in to …
Almost a year ago we did a q and a with Dennis Crowley, the founder of Foursquare and owner of The Kingston Stockade of the National Premier Soccer League (NPSL). We talked about his disruptive style and how he came to build a volunteer army that has made the Stockade a model, even at the …
By now the praise not just the University of Maryland Baltimore County men’s hoops team but their social media work has been well documented, and has certainly cemented the Retrievers as one of the feel good stories of March Madness both on and off the court. Some great takeaways from how UMBC engaged should be …
The following originally ran on Portada Last weekend’s Society of American Baseball Research (@sabr) conference in Phoenix was largely about baseball by every way, shape, and form of numbers, but it also touched on a key point of growing the Latino fan base and the brand value of athletes in a way that had less …
As we tip off March Madness, the good young people at the Complete SET Agency took a look for the second year in a row at the social footprint of the head coaches at each school. The coaches, especially in the highly visible worlds of football and basketball. At the biggest levels they are well …
As March Madness gets going, kudos again to one of the most unique, niche sponsorships in sports: Werner Ladders. the NCAA still has its official net cutting scissors (Fiskars) and traction wipes (Slipp-Nott), but Werner remains one of the few brands that seems to always find its way to the camera, and the most important celebratory moments during …