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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
A lot of people comment that it seems like I am “everywhere,” when in reality I don’t travel as much as I used to, although being in the New York area has its advantages for quick meetings, coffees and catch ups. One skill that we are always working on, in addition to listening, is time …
As we put the finishing touches on the third edition of our book, worth sharing a great best practice from agent/marketing exec and former Columbia student Jesse Lichtenberg. Jessie has worked with athletes big and small in her career, and some of her best work has been done on the Olympics side. Here is a …
For a good part of America, college football owns Saturdays in the fall. So as we have done with other leadership groups, we decided to take a look at how engaged college football coaches at the Big Five conference programs are on social. Our colleague Tanner Simkins of the Complete SET Agency did the digging, …
Every mid September one of the treats in this business is attending the Gamechangers Summit, the annual gathering of the sports business community which triumphs the achievements of women leaders in sports business. While this event continues to evolve and grow, and it is a place where we see so many different faces, my hope …
Halfway through September 2019, a few thoughts on best practices past and present… In 1988 as a very young Sports Info Director at Monmouth College (now University) in New Jersey we were tasked with trying to do some different things to get people interested in a new Division 1 athletic program. This was a time …
An interesting question came up in our class at Columbia on Thursday, which has a great mix of students from around the globe in it. If you are working in the communications and marketing offices at the NBA in New York and China and you are following the FIBA World Cup and seeing the U.S. …
Sometimes good listening can make rainbows out of rain. Case in point last week, as kids headed back to school. A student at Altamonte Elementary School in Florida wanted to represent his school of choice, the University of Tennessee, “College Colors Day,” when kids wore the colors of their favorite college or university. Simple idea. …
Last week as we did new student orientation at Columbia, we were asked what topics we were watching closely this fall; my answer was, and continues to be STEM and healthy lifestyle and its new nosiness opportunities. In that second category is the fast growing issue of clean water, both in developing countries and in …
Earlier this week ESPN posted a piece on the storytelling behind the scenes of the US Open, a great look see into telling a story behind the story, documented by comms veteran Dave Nagle. It reminded me of the way ESPN tells stories about the stories, which Chris LaPlaca has called 360 degree communications. It …
I got to know Noah Rubin as he rose up the tennis ranks, won Junior Wimbledon, spent time training at the John McEnroe Tennis Academy, had an outstanding year at Wake Forrest University and then turned pro. And while I have followed Noah from a distance, I had forgotten the impact he was having, not …