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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
About 100 years ago, well actually is was 2013, we were pulled into a very unique opportunity for engagement in and around college football. It was called “Coaches Cabana,” and was the brainchild of former Oklahoma and Dallas Cowboys coach Barry Switzer and longtime sports executive Neal Pilson. It was really the birth of a …
Sometimes the nontraditional thought sparks a “Why Not” idea. Case in point. Colleague Jim DeLorenzo had actor Thomas Ian Nicholas, star of the cult film Rookie of the Year and The American Pie Movies, coming into Philadelphia for an event. The Phillies were ready to roll out the carpet for a coveted first pitch, and …
This is not an easy subject to address, but it is one that is extremely important to take into consideration as we look towards an exciting World Cup, the continued growth of the WNBA and just storytelling in general in sports business. We need to all work collectively to grow not “women’s sports,” but sports …
This year as in most every Major and Minor League Baseball load up on promotions to draw casual fans and fill distressed seats. The days are filled with bobbleheads, gnomes, beach towels, caps and hundreds of others. (Here is a list of 10 new MILB promos worth checking). The overwhelming number are always geared towards …
One of the great things about teaching is frankly; you never stop learning or being exposed to different, often disruptive points of view, especially from people who are coming at things from a different perspective. Keep an open mind, listen, and you will always be growing. Case in point is a recent CUSP Show podcast …
One of my former bosses, Tom Chestnut (actually was my boss twice, at SportsChannel and at the Philadelphia 76ers) used to say that I operated on the “lunatic fringe of sports and entertainment,” which frankly I always took as a compliment. Working with big budgets, big stars, big events is always exciting and fun and …
Here is the latest trio of Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. We love talking with some of the digital disruptors and first adopters changing the furniture in the room for sports business, media and tech, and these three are a great example. You can …
Here is the latest trio of Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. We love talking with some of the digital disruptors and first adopters changing the furniture in the room for sports business, media and tech, and these three are a great example. You can …
Forget the fact that Saturday is the Kentucky Derby, and the NBA and Stanley Cup playoffs are moving along. Whats more important for crossover in sports business? It is the rare combo of Star Wars Day and Free Comic Book day falling on the same day. Star Wars promotions in sports have become a staple …
I am from Brooklyn and have never lost the love for the gritty side of my home city. However as we get older, some of us anyway, we try to see the bigger picture and the value of waste not, want not just a little more. I also have been softened a bit by the …