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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
I was honored to have written this piece as the cover story for CoSIDA Magazine this month. The link is here… We’re the diggers, the storytellers, the listeners, the notetakers, the partners, the fixers; yet for all the work we do in a people business, the pressures we take on to help other people can …
It’s November, which in the fundraising world again means “Movember.” This year the global platform designed to raise awareness around men’s issues has a reboot with new partners (Bluestone, MasterCard, Joseph A. Bank/Men’s Warehouse) and expanded causes (mental health awareness). For those who don’t know… Originally launched in Australia, the theme for “Movember” is to …
Was a pleasure to pen this piece for the North American Society For Sports Management (NASSM) that ran this week… Much is made about how to navigate the complicated and very fluid professional waters we are in today. As someone who has been at this for over 30 years and has spent the last decade …
If you are going to take a plunge into a crowded storytelling space, it always helps to be first, or at least first in a new area. That’s what the New Jersey Devils did this week, when they brought on sportsbook operator William Hill as a partner, putting their name on a Prudential Center lounge …
We are always looking to learn more, be it new mediums to storytell in, or new audiences to engage with. One of those learners, who I have known for more than a quarter of a century, is Mark Beal For a majority of that time, although he was at Fordham with us prior, Mark has …
Last week in our class at Columbia Octagon’s communications duo of Lauren Tietjen and Alyssa Romano covered a wide range of subjects on proactive storytelling. However one thing stood out: the story that Octagon got the most responses from on LinkedIn was not something about Michael Phelps and his latest deal, or a new project …
The following originally ran on Portada… While LaLiga (@LaLiga) continues on with its battle to stage a regular season match in Miami in January amidst still surprising pushback, a club made an interesting next step announcement with a new, lower cost and strategic play for a point of entry into the American marketplace. On Tuesday, news broke …
We are all very busy, there is no doubt, and sometimes it’s really easy to question why we should show up for something without a distinct purpose. Is it something we can just do with a call, or get an email or watch a video about passively later on. Time is so precious, and the …
The self-expression for dollars went from interesting to ridiculous this past week. While the ongoing debate over JR Smith being potentially fined for the Supreme tattoo he now wears gained more steam as the NBA regular season approaches, the New York Jets running back Isaiah Crowell got advice from someone who told him that doing …
The issue of mental health and wellness among athletes of all levels is going to become an increasingly popular topic in the years to come. Once taboo, athletes like Michael Phelps and Kevin Love are part of a growing group that have shown others it is OK to discuss, understand and deal with the mental …