JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We have written a few times about the continued evolution of the Megacast and what media properties, especially Turner and ESPN, but Nickelodeon as well have done with let’s call it “alternative engagement” of consumers who are not really a core audience sometimes, as we pivot in and away from the traditional, now archaic, systems …
Twenty years later tomorrow still remains a very tough day for many. I have written about our experience that day at the USTA, and linked to the story that we played here, with both the positive and the negative. We lost 39 from Fordham and 26 from my high school Xaverian as well as so many …
In the past month we have seen the unprecedented heat of the Tokyo Olympics, NFL games and practices moved because of wildfire smoke, college and high school events, as well as another NFL game, moved because of the devastating effects of flooding and a host of other disruptions big and small from coast to coast …
As we head back to campus we keep asking what topics we were watching closely this fall. In addition to the basics gaining buzz…NIL, analytics, sports gambling, gamification, climate change, cause marketing, social responsibility; my answer continues to be STEM and healthy lifestyle. In that second category is the continued growing and somewhat neglected issue …
There was a time not too long ago when the idea of using data to better help and understand the needs of consumers, especially tied to something like sports, involved a hastily filled out questionnaire and a coupon for a free hot dog on game day. We saw these thousands of people in the stands, …
A few weeks ago, we had a fun conversation with Roman Tirone, who is helping lead the charge with ZEDRun and virtual horse racing’s success here in the United States and it made us ask a bigger question about the value of predictive data as it can apply to virtual sports, or even matchups in …
A break from the sports business best practices, sort of… The past week we have been lucky to have my 25 year old daughter Christine home from graduate school at the University of Georgia, while her brother Andrew finishes his delayed senior film project at Drexel. Having Christine home, at age 25, made me think …
We reach what is a pretty quiet week in sports very year, albeit this year we do have the NBA Finals and the WNBA All-Star Game to add on to the MLB All-Star Break. That being said, busy is good, given the relative quiet we had in our industry last summer, even with bubbles and …
“Growing up doesn’t mean getting older”….”Drive,” Ben Rector The end of the first half of 2021 brought a rush of career changes for people, as fiscal years ended and budgets opened up, or contracts ended, and some made the decision to move ahead and see what’s next. I have written about the personal impact Marv …
Looking forward to a summer of learning and reading as we head back to normal…or at least some form of normal, I wanted to flag a few on the shelf or already done. All worth your time and the lessons, and storytelling, therein. When we did our podcast a few weeks ago with Will Leitch, …