JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There is a scene in the TV show “The Odd Couple” where Felix and Oscar are trying to fly to Houston together to help eliminate Felix’s fear of flying. It was optimal as Oscar was going to cover a Houston vs. San Diego NFL game and they could travel together. The problem was the plane was …
I love listening and learning from young people about what they see, what they enjoy and what makes a difference to them in the industry. Case in point was this week when I got to visit Keith Green’s class at Montclair State University. The beginning of the class was a discussion on the unusual things …
It wasn’t quite like pre-Pandemic years in terms of size and scope, but it was a clear return to the road to normalcy, if you can call it that. It was Radio Row and the ancillary activities in and around the LA Convention Center, and after a year away for us at least, it was …
The bye weekend for the NFL was taken over by the Olympics, the NHL All-Star Game, and NASCAR’s latest forward-thinking event (at the LA Coliseum), but for those with a jones for football you had the Pro Bowl…and the Reese’s Senior Bowl. Two events that maybe the casual fan would not ordinarily dial in to, …
It has been an interesting and insightful first month of the year, capped off for me by a word…and a theme…that continues to pop up in a glass hall full start to 2022. Joy. I thought about joy many times this month, when I read Jon Wertheim’s great piece in Sports Illustrated on Tom Brady. …
It’s an interesting question that teams, leagues brands wrestle with for the consumer, but especially for the sports fan. We need to drive more revenue, but how do we make sure the user experience is good and that we are giving fans both buzz and value as we battle for their discretionary income. We continue …
The NFL rode the added 17th week into what plans to be a great offseason with markets and storylines galore. While we all look forward to playoff action, kudos to some of the best business initiatives that shouldn’t be missed from this past fall, all of which again are noteworthy and remind us how the …
As New York State readies to welcome sports gambling this weekend, I thought about all those parking lots just across the George Washington Bridge in Fort Lee that will now have less traffic from people wandering across the bridge to place geotargeted bets on their mobile devices now. It will certainly be easier to get …
It was really a simple ask. Pick people who are big thinkers and doers and ask them a simple question. Who are you following in this coming year who may be a little below the radar, but are innovative, have shown grit and have the ability to think a little differently. We asked 40 people …
“To you it’s a show; to me, it’s life.” I read that line from a conversation Michael Silver had in his story today on John Madden. The back and forth was between to icons of the day in media, Howard Cosell and Madden, on the occasion of the former coach being elevated in the broadcast …