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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The NBA gets a lot of credit for looking for new ways to engage fans, but when we look back on the fanless fall, the NFL may, and should have emerged from the top of the forward-thinking pack, and Sunday was the best example, across the board, of a glimpse into the future of sports …
A few weeks before Christmas, Jordan Teicher had a New York Times story with several former athletes, including ex New York Jet and Columbia grad Josh Martin, talking about the great value LinkedIn had brought to them in terms of connecting and storytelling as they figured out what is next in the post playing careers. …
Sunday, we reached the end of the NFL regular season, with the bumps and shifts along the way, on time and pretty much intact. Somewhere down the road we will look back on this year and its best practices and amongst the Bubbles and Wubbles we will tip the hat to the NFL for getting …
It is 2020 and we all know how traditions have been reinvented or thrown out the window, only to be restarted in the future, and that’s OK. As we have heard from health officials so many times, the Virus does not have our timeline. However, I did realize this morning, here in the gap between …
As we head toward the re-start of the restarts of the NBA and the NHL, deeper into the chasm of college basketball and look ahead to MLB and MLS and so many other sports keep on keeping on in the first half of 2021, the question of dollar flow, especially with few or limited fans …
“In my experience, each failure contains the seeds of your next success if you are willing to learn from it.” the late Paul Allen In a year of profound loss on so many levels like this one, I always think we can learn so much for where our journey will take us next, and that’s …
The NFL was the first amongst the major North American sports leagues to cut a deal with Amazon, three seasons ago giving Amazon Prime the rights to stream Thursday Night Football. The league has used the partnership to try a few things here and there, including having Andrea Kremer and Hannah Storm become the first …
Earlier this week I touched on the value of the “Trusted Advisor” and having a senior communications official at the table when decisions are made, off of a story done by former Clinton Press Secretary and head of communications at the NFL Joe Lockhart. The issue, and value of trust, came up again this week …
First let me say that eventhough we are both from Brooklyn, I have not met Joe Lockhart, but I have followed his career both on the pollical side and when he was at the top communications spot at the NFL. Like many who are so deep into the political world I may not always agree …
Sports bars – even backed by leagues and networks – aren’t always a license to pour beer, serve wings, and print money. Just ask ESPN and NASCAR, following failed efforts. For those operating a sports bar during coronavirus, good luck. While single-snapshot national data is hard to come by, it is estimated up to one …