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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
“In my experience, each failure contains the seeds of your next success if you are willing to learn from it.” the late Paul Allen In a year of profound loss on so many levels like this one, I always think we can learn so much for where our journey will take us next, and that’s …
The NFL was the first amongst the major North American sports leagues to cut a deal with Amazon, three seasons ago giving Amazon Prime the rights to stream Thursday Night Football. The league has used the partnership to try a few things here and there, including having Andrea Kremer and Hannah Storm become the first …
Earlier this week I touched on the value of the “Trusted Advisor” and having a senior communications official at the table when decisions are made, off of a story done by former Clinton Press Secretary and head of communications at the NFL Joe Lockhart. The issue, and value of trust, came up again this week …
First let me say that eventhough we are both from Brooklyn, I have not met Joe Lockhart, but I have followed his career both on the pollical side and when he was at the top communications spot at the NFL. Like many who are so deep into the political world I may not always agree …
Sports bars – even backed by leagues and networks – aren’t always a license to pour beer, serve wings, and print money. Just ask ESPN and NASCAR, following failed efforts. For those operating a sports bar during coronavirus, good luck. While single-snapshot national data is hard to come by, it is estimated up to one …
It’s November, which in the fundraising world again means “Movember.” For those who don’t know… Originally launched in Australia, the theme for “Movember” was to get primarily men (although women helped out with a fake one) to grow a mustache or not shave for the 30 days of the month of November, and then gain …
“We are drowning in information but starving for wisdom.” EO Wilson (h/t Kevin Carroll) We often talk about how our business is one of relationships, both those carefully forged and those which are quite random. Sitting back and trying to imagine or craft a plan as to how one gets from one place to another …
Another in the series of posts for MVP Index we have been helping with… If you had a crystal ball attuned to sports sponsorship growth and innovation at the start of the third decade of the 21st Century, what would that ball have told you five years ago, or even two years ago, or even …
We have seen so much activity from teams and leagues and athletes regarding getting out the vote for the coming election, and the messages continue to grow as we head toward November. On October 1, the Brooklyn Nets even took to the streets, literally, with a double decker bus encouraging people to both register for …
Next in the series of thought pieces we have worked on for MVP Index While the return to play has brought us a Sports equinox times six in September, with something for any fan from cornhole to NASCAR, the WNBA to the PBR, the NFL to the NBA Finals to college football, the sad reality …