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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The goal was to stop at the Basketball Hall of Fame on the way to the 2020 MIT Sloan Sports Analytics Conference in Boston last week. It was a great fit and not that far out of the way for myself and my colleague Scott Rosner; what could be a better way to kick off …
As the XFL reaches week two and beyond, the tempered enthusiasm now moves to what’s next and sustainability for the longer term. In truth its hard to say for sure what the viability of a spring football league, outside of the CFL, will actually be; many have tried, and none, other than a bit of …
There we were on Radio Row in Miami, one of almost 300 outlets all doing the same thing pretty much; storytelling with audio for almost a full week at the Miami Beach Convention Center. There were the traditional radio outlets, podcasters like The Tony Bruno Show, six college outlets, video setups, streaming posts, even setups …
“Beer in one hand, bag in another.” That’s the way American Cornhole League founder Stacey Moore describes his growing business. However Moore us underselling what he has built, and we saw firsthand last week on Radio Row at Super Bowl in Miami how the ACL resonates with almost everyone, and how Cornhole really expanded their …
In a time when cause marketing is even more on the minds of young consumers, and as Super Bowl approaches, time to give a best practice shootout to a very simple idea that ties both together, and can help, with a simple act, move mountains. It is the Souper Bowl of Caring, which will again …
The celebrity chef tasting events tied to cause are done around most major sporting events these days. Bring in the big names and the exotic dishes, tie in local flavor, sprinkle in some former athletes and lots of brands and off you go, with a nice bang for a food pantry or another notable charity …
Sometimes you never know where the most unique ideas are going to come from. Case in point was my brother’s shelf on a Thursday night in December. There was a gift from a colleague, a set of slate coasters with the scoreboard from some of the greatest moments in Mets history. Nothing elaborate, just memorable. …
For those who have never been a good part of the fun of the Consumer Electronics Show is finding the balance between practicality and fantasy. Are we seeing a new suit that fits or the Emperors New Clothes? Who will be back next year, whose super cool names were just that; style trumping substance. From …
A few weeks ago we touched on the gap that NCAA athletes still have today, and might not have much longer, with regard to owning their Name, Image and Likeness. It came up as Stephen F. Austin senior Nathan Bain sank career defining shot to beat Duke, and then told the story of his family …
It started as a simple way for players to tell their story two seasons ago, one which drew the ire of the NFL as a uniform violation, but one which has grown to be much more of a platform as players continue to find more of a social voice and express themselves in a positive …