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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
They may not be going to the playoffs, but the Dallas Cowboys unusual partnership with the Salvation Army still scored big cause marketing points this holiday season. Last season, Ezekiel Elliott caused a social media stir when he jumped into the Salvation Army kettles which adorn the back of the end zone at AT and …
It’s that time of year where we can find the good in everything, especially those who look to every opportunity to make lemonade with lemons. First there is Houston Texans defensive end Jadeveon Clowney who created a firestorm in the social space early last week by calling Jacksonville Jaguars Blake Bortles “trash” following their …
“The NBA will have franchises in Europe within 10 years.” That was David Stern at the NBA All-Star Game in Philadelphia in 2002, when talk of European expansion was the hot topic. Now of course we have leaders floating ideas like that pretty regularly (last week Ted Leonsis talked about esports overtaking the NFL, which …
The end of the first week of December has two storytellers, one perhaps a little subtle and less opinionated than the other, cross the platitude path together. On Friday, WFAN longtime voice Mike Francesa will end his long afternoon drive spot at the station, where he was a big part of creating a genre of …
The value of the athlete or celebrity as an influencer and someone who can change or influence public opinion grows in value ever day; if handled correctly. So can an athlete use social to influence, say his draft status or signing status or even his choice of college? Tight end Dominick Wood-Anderson, the top junior …
Saturday morning as the news came about that Giancarlo Stanton was being traded to the New York Yankees, Art Stapleton, the longtime Giants beat writer for The Record, tweeted this: Yankees are going to sell tickets to the HR Derby in batting practice between Sanchez, Judge and Stanton While it seems to be a bit …
We have written about some this before; how we as a culture and sports and entertainment as industries are always looking to get younger and faster. It’s why there is a huge rush for esports, engaged mostly by those under 30, vs. a bigger audience of gaming and casual games, which is actually a larger …
There was a time not too long ago when the hot property was Daily Fantasy. The two leaders in the space, Fan Duel and Draft Kings, were spending money as fast as they could raise their millions in what looked like an arms race to see who could be the more disruptive. For one glorious …
It is the promoters dream to be able to utter the words “Standing Room Only,” even if, in recent years, “SRO” is more a phrase to indicate a big audience than an actual sales opportunity. Lack of standing space, fire codes, handicapped laws for open areas and poor visibility everywhere from theaters to stadia have …
The “Salute To Service” initiative the NFL will stage this week, along with all the efforts that MLB put on in and around the World Series and the PBR NASCAR and others have done is beyond praise for the men and women who not only do so much to keep us safe, but who are …