JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s back to school season, and that means for many a renewed interest in the business of college sports. One that many will be watching, albeit still quizzically, is the rise of esports and gaming on college campuses, not as much as recreation (where it has been for decades) but as an intercollegiate activity of …
The Jersey Shore is always an interesting barometer for what America is thinking, from politics to pop culture. It’s mix of people from as far away as Canada and Europe as well as the surrounding states, but people young and old into a fun melting pot which always makes for great people watching. Ironically, the …
By day Russ Scibetti is a rising star in the analytics world of Sports Business. As President, KORE Planning & Insights and Founding Editor, TheBusinessOfSports.com, the Arizona State and Rutgers grad works with teams and companies of all sizes to better use data to drive their business intelligence strategy. However one passion project Scibetti has …
As we wrote last week, one of the great gifts we continue to have and share is the ability to learn through teaching; and I am blessed to again be coming back to Columbia this fall for what will be my 11th straight year on campus. That is augmented by our summer high school program, …
Don Nelson used to say when your team was bad your sold your fans on two things: hype and hope. Until you were able to get the product on the court or the field back to where it would be competitive, you banked on those two areas to keep the paying customer, and the casual …
One of the most important assets to growth, and one of the most underrated, is the ability or the want to never stop learning. It doesn’t matter from who or from what, but the quest to keep trying and finding new things is what makes every day interesting and leads you to places you never …
Two weeks ago I was lucky to host a panel on “The Future” at the National Sports Forum’s first-ever New York event, with NFL CMO Dawn Hudson, Jon Tuck from NASCAR and David Lehanski from the NHL. While most of the topics revolved around futurist ideas; gaming, VR/AR, fan experience, home experience, brand activation etc., …
In 2000, only five NFL teams stayed in their own practice facility for the rigors of preseason training camp, this year 21 teams are again staying home for camp, with the latest being the 49ers getting full use of their new facility in Santa Clara. In recent years both the New York Giants, returning to …
Paying for news, or sports or financial information is not new. Cable TV, newspapers, magazines, it is the model that has always existed in a more traditional sense. However with the birth of online media and content came the notion that of it was free it had to be me. Drop in billboards and banners, …
There is certainly continued angst amongst those making a living in media these days. ESPN and Sports Illustrated layoffs, sites rolling up, newspapers well…that we know. Then there are new offerings like Oath and Stadium and the continued watching of platforms like Facebook and Twitter. We still have Bleacher Report and others humming along and …