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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This week brings to and end a frantic few weeks of soccer “friendlies” in the United States, capped off Wednesday night at Yankee Stadium with Real Madrid meeting A.C. Milan at Yankee Stadium in New York the second of two powerhouse matches in The Bronx this month. However, it was well beyond the second “House …
The NFL and the Olympic movement have had several crossover stars throughout the years…Willie Gault, Jim Thorpe, Bob Hayes among others have excelled in both athletics and football. Now Sanya Richards Ross and Holly Mangold have never ventured to the NFL gridiron in recent years as players, but Brand NFL helped give both some added …
I’m not sure if Christian Bale and Peyton Manning have ever crossed paths, but “The Dark Knight” lead and the new leader of the Denver Broncos both showed their leadership colors this week with selfless calls and visits to the victims of the Aurora, Colorado shooting. Manning, never one for seeking the brightest of lights, …
It was never an “if” but a “when,” so those who expressed surprise that the NBA officially announced an approved outreach plan for a front jersey patch sponsor should not be surprised at all. MLS has done well without issue, the WNBA has worked smoothly, small patches on NHL, NFL and NBA practice jerseys didn’t …
About eight years ago, Emirates Airways, looking to find a way to start connecting with an American sporting audience, joined forces with the Breeder’s Cup as a key sponsor. At the time, some looked at the partnership as a stretch by the airline, which had little presence in the United States but a bigger tie …
Last year if you said to a sports marketer the names “Lin Dickey” he or she may have thought you were talking about the former NFL quarterback Lynn Dickey and maybe some kind of retro fantasy camp idea for old Packers or Houston Oilers. Today, especially in the mega-market of New York, the names Lin…as …
Twenty five years ago, July 1, 1987, I was in my office at SportsChannel in Woodbury, N.Y. (where I was Assistant Director for Marketing and Public Relations) with a group of people listening to a new venture in sport, all-sports radio. Just after 3:00, the signal at 1050 AM changed from WHN, a country station …
Some brief thoughts on good ideas from the past week… Is It Archery’s Time? A few months ago there was all this talk about how the world of archery could find its way into a brighter spotlight because of all the places the sport was popping up in popular culture. As we move towards London …
As Memorial Day is upon us here in the States, it is interesting to take a quick look at a group that is passionate, young, loyal, appreciative, athletic, budget conscious and enthusiastic, yet is among one of the most underserved groups for brands looking to reach the male demo and grow a fan base…the men …
There was a time not too long ago where some in the sports and entertainment industry thought the sun had set on NBC Sports as a property. No NFL, Olympics in question, not a lot of forward movement, Comcast rumors of a takeover and on and on. Looking at NBC Sports as a property today …
