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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Time for a little best practices roundup…three good ones from this week… ROSE ON THE COMEBACK TRAIL: Most times an athlete’s rehab is behind a wall of secrecy and HIP-AA regulations. We seldom see the work he or she outs in as we concentrate on those who have replaced even the brightest of stars for …
As London 2012 winds down, a look at some of the “little” wins…unusual brand exposure that helped skirt the Olympic rules with some innovation, timing and a little foresight. BMW HAS A SMART DRIVE: Maybe you have seen it during the field competitions, maybe not. It certainly hasn’t made it into a lot of the …
This week brings to and end a frantic few weeks of soccer “friendlies” in the United States, capped off Wednesday night at Yankee Stadium with Real Madrid meeting A.C. Milan at Yankee Stadium in New York the second of two powerhouse matches in The Bronx this month. However, it was well beyond the second “House …
The NFL and the Olympic movement have had several crossover stars throughout the years…Willie Gault, Jim Thorpe, Bob Hayes among others have excelled in both athletics and football. Now Sanya Richards Ross and Holly Mangold have never ventured to the NFL gridiron in recent years as players, but Brand NFL helped give both some added …
I’m not sure if Christian Bale and Peyton Manning have ever crossed paths, but “The Dark Knight” lead and the new leader of the Denver Broncos both showed their leadership colors this week with selfless calls and visits to the victims of the Aurora, Colorado shooting. Manning, never one for seeking the brightest of lights, …
It was never an “if” but a “when,” so those who expressed surprise that the NBA officially announced an approved outreach plan for a front jersey patch sponsor should not be surprised at all. MLS has done well without issue, the WNBA has worked smoothly, small patches on NHL, NFL and NBA practice jerseys didn’t …
About eight years ago, Emirates Airways, looking to find a way to start connecting with an American sporting audience, joined forces with the Breeder’s Cup as a key sponsor. At the time, some looked at the partnership as a stretch by the airline, which had little presence in the United States but a bigger tie …
Last year if you said to a sports marketer the names “Lin Dickey” he or she may have thought you were talking about the former NFL quarterback Lynn Dickey and maybe some kind of retro fantasy camp idea for old Packers or Houston Oilers. Today, especially in the mega-market of New York, the names Lin…as …
Twenty five years ago, July 1, 1987, I was in my office at SportsChannel in Woodbury, N.Y. (where I was Assistant Director for Marketing and Public Relations) with a group of people listening to a new venture in sport, all-sports radio. Just after 3:00, the signal at 1050 AM changed from WHN, a country station …
Some brief thoughts on good ideas from the past week… Is It Archery’s Time? A few months ago there was all this talk about how the world of archery could find its way into a brighter spotlight because of all the places the sport was popping up in popular culture. As we move towards London …
