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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
So here we are at Super Bowl Weekend, hopefully they will play the game at some point soon. We wanted to take a little respite and point out some innovative events worth a pop away from the Giants and Packers… The Fire Score With Quaker Oats: Now the venerable Quaker Oats brand, a Division of …
Many times the more elite or more traditional brands in sports rarely venture away from the way things are done. You will never see the Yankees wearing black game jerseys, Alabama football in bright orange, Manchester United donning stripes, the New York Rangers wearing pink, the Dallas Cowboys in day glo. It just doesn’t happen, …
The Pro Bowl has been an afterthought for sports fans for years. Like most professional All-Star Games, mass exposure by media, the lack of any great value to players and the hyper-sensitivity to injury has made the games themselves into less than they used to be, and have made the weekends into great opportunities for …
The weeks leading up to The Super Bowl used to be reserved to give teams the optimal amount of rest, and originally, to make sure all the tickets and travel for fans could be in place. Few remember that the original Super Bowls were not close to sellouts, and to get people motivated to travel …
It used to be that the Senior Bowl was one of the few showcases that every college football senior would make mandatory. There were few pro days at colleges, individual workouts or mega-systems where teams could do their own analysis prior to the NFL Draft. It was a right of honor to be selected and …
It was late November and the storm clouds wee again surfacing. The Giants had lost to the Washington Redskins, and the call for the end of the Tom Coughlin era was on again. Coordinators weren’t prepared, the team was a wreck changes needed to be made. What did you hear from Giants players and organization …
The hoopla and hype over Tim Tebow mania came to an end for the short term on Saturday night with the expected loss to the New England Patriots. More importantly, the game itself showed the gap between the steak (Tom Brady and the Patriots) and the sizzle (Tebow and the Broncos) in the very unforgiving …
As we hit the middle of January, a look at some good ideas, little things, smart moves that have popped up and are noteworthy. Individually they may not seem to be huge deals but in a business that is very large in stature but small in community, it’s the little touches that go a long …
First of all for all those who read or follow the blog, bought my book, or even signup for the newsletter every week, thank you. I have probably gotten more positive feedback and comments in 2011 than ever before, and it is greatly appreciated. The goal is pretty simple…as my grandfather told me, you have …
This is not a countdown, it’s only my opinion. It is also a list of books that I myself read (I read over 40 by the way and skimmed about 40 more) and enjoyed that I had no professional or personal interest in (thereby Tom Penders’ Dead Coach Walking isn’t here but could be if …