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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The Northeast may be covered in snow and the end of February looks a bit bleak, so here’s to a few positive best practices from the past week. The Pope Speaks: Mark Pope has not had the easiest of runs leading the University of Kentucky men’s basketball program. Having known Mark from his playing days …
Wayyy back in 1980 as the U.S. Men’s hockey team pulled off “Miracle on Ice” the buzz around the sport of hockey was palpable, and anecdotally it was measurable as you saw sales and interest in the sport…and in the NHL which was struggling to find its balance at the time in many markets and …
The information gleaned from newsletters, if you can curate them correctly, is invaluable. One of my favorites is Offball, which brings me info on sports like pop culture I don’t find elsewhere. This week was a little ditty about “Marty Supreme” and the misframed message of it’s what…it’s a story framed around table tennis, not …
We get close to the end of the ninth year of our sports business podcast conversations with some really wide-raning discussions. Here are three recent ones below. You can hear them all here as we come up on a decade talking with the leaders across the board. “AI Probably Saved My Marriage.” One of the …
A few weeks ago our class served as a good reminder for what communicative storytelling for a team was all about, and how it has evolved over the years. However for as much as things have evolved I was also reminded that those who do their craft well, keep the business moving, especially when they …
When I was with the Knicks and the Sixers you travelled to “Detroit” for road games, but you never went to Detroit. You went to Auburn Hills, where the team played. Motown? Miles away never to be seen. The city has undergone quite a renaissance since my NBA road days, and I have always wanted …
We love garage sales don’t we? A chance to clear out the closets, or for those on the prowl, a chance to find some hidden gems. What’s ones trash is another’s treasure? The same is true for college athletic departments and teams of all sizes. Now this isn’t the same as a sale, say the US …
Many times at the start of class in a semster, or when I get to meet with young people, I try to run through a list of names to see who is interesting or relevant to their worlds. While I do it to convey the idea that you should be curiously learning wide, the reality …
The focus toward audio, be it spoken word, custom devices that allow fans to hear more and more of game interaction, simulcasts which bring different perspectives of an event, even long form audio content, has continued to grow. Still, the ability to custom target sound, and for that matter another underappreciated sense in a game …
We love to say…because its true, lol…that personal and professional growth is tied to building relationships, curious learning and sometimes just showing up. Here are three recent podcasts that are examples of all three. If you listen, boy will you learn a great deal from our guests. Great Scott. The first one is our conversation …
