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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
A lot of catching up, moving about, listening and learning at the end of this past week, roaming from the Fordham Athletics Hall of Fame dinner on Thursday to our sold out Columbia Sports Symposium on Friday. Some quick highlights and best of learnings along the way. 500 billion That was one of the little …
The NFL, like most of the major leagues, are no stranger to the glitz, the glamor and the buzz of popular culture. We have power couples from the NBA to MLB to NWSL to the WNBA to the NHL to NASCAR. Musicians want to be athletes, athletes want to be rock stars, and they like …
There was a time wayyy back in the 1990’s when the New York Knicks would be yearly contenders for the NBA Eastern Conference Championship and when the team played on the road in places like Indianapolis or Philadelphia or Houston, you would tune in and on the new sideline rotating signage you would see ads for …
This week our podcast is with Sarah Unger and Linda Ong, the cofounders of the firm Cultique, which has made an amazing business out of helping brands understand and activate in and around cultural relevance on every level. One of the things that came up was the idea of the “Permanent Emergent.” Those are the …
Just a few weeks ago the National Sports Collectors Convention, a massive treasure trove of memorabilia new, unique and traditional, returned to Chicago. It is what you would expect, aisle upon aisle of collectables big and small, with literally millions exchanging hands…or just a few dollars. What was missing? Women’s sports items. There is so much …
One thing we like to remind students or job seekers is that sometimes the path chooses us, and we have to be open minded enough to take a risk and go down the road. Sometimes it leads to a dead end, sometimes to an off ramp, sometimes to the yellow brick road. We don’t always …
First off, I will say that I still love the printed word, just like I love ticket stubs and programs. As the late Jimmy Breslin said, “The beauty of the newspaper is that you never know what you will find when you turn the next page,” and I still believe that. The images and the …
Saturday I was in the Verizon store begrudgingly getting a new phone and I was talking to a mom and her daughter next to me. The mom. About my age, was bemoaning all this “technology” and how the ‘80’s and the ‘70’s was better. I laughed and looked at the daughter, who was 22 and …
A great guest post from our colleague Dr. Lindsay Krasnoff, from Paris: Last week the annual Global Sports Week Paris teamed up with Viva Tech for a four-day Future of Sport extravaganza at the Paris Expo Center at Porte de Versailles. The space may be familiar, given the acrimony and scathing critique of the Paris …
“This is the business we have chosen.” I was thinking about that line from The Godfather from Hyman Roth (The legendary actor Lee Strasburg) as all the PGA Tour LIV Golf news played out, and continues to play out over the coming days, weeks and months. It is the latest, and not the last, time …