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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Last week at the Stanford Sports Business Conference several senior media executives talked about the explosive initiatives tied to sports documentaries and series tied to teams and leagues and athletes. At one point it was mentioned that Netflix had at least 15 in various stages from various sports around the world, while leadership from the …
“We are tapping into a narrative that doesn’t involve gender.” Colie Edison, Chief Growth Officer at the WNBA Amen. There is so much anecdotal and factual evidence of the growth of sports played by women…the Caitlin Clark phenomenon with Iowa, large scale numbers in record for soccer, volleyball and now women’s hockey, attendance and ratings …
A few years ago, wayyyy back when “esports” where the bell of the sports business ball, we spent time talking to longtime “insiders” about the culture of gaming, what works, what doesn’t, and where the real value for long-term growth exists. There were many elements of that learning experience that rang true, but one that …
We have raisied this before, but I don’t think there is anyone better at staying relvent and engaged than Snoop Dog. Want him to be engaged in a brand, let him give up smoking. Done. Olympics? Let’s be NBC and make him a correspondent. Done as was announced this week. He shows he supports and …
This was a labor of love and learning compiling these books. A few notes. I read them all, so it’s not just a recommendation or a favor. We ended up heavy on NY, baseball and hoops this year, but they are not just for NY fans. Also these were all published in 2023. I had …
Earlier this month there was a great New York Times piece on how music artists were embracing and allowing content creators to livestream concerts to a global audience. The piece went in great detail to point out that because of limited touring dates, high demand for tickets in marketplaces and an unquenchable desire for shared …
November 8 was STEM Awareness Day, and it served as a great reminder to how closely linked all areas of science, especially analytics, gambling the Metaverse, are tied to all levels of sport. Years ago when I was with the Knicks, star forward Kurt Thomas came to the community relations team with an idea; he had …
“I’d rather be the observer not the observed.” There it was again, the value of knowing your role and doing it well. This time it was Sunday night on “60 Minutes” and the speaker was Little Steven Van Zandt, he of “The Sopranos” but more impactful even, of Bruce Springsteen and the E Street Band. …
There is a lot of buzz around Pickleball, and after watching it for a bit on ESPN during a flight last Sunday I still don’t think “Pro Pickleball” as a media property is anything that is going to draw numbers needed to sustain or challenge other leagues or sports, but that doesn’t mean that its …
A busy few days in San Diego for NWSL Championship…some thoughts and observations form the road… NIKE with a submission as stunt. It’s a great play for a partner looking to draw some ancillary buzz…with no downside. Nike last week “announced” they were submitting the NWSL in the “Best Drama” category for the Golden Globe …
