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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Guest Post: Rick Liebling talks Premier League from an American’s perspective… Danny Karbassiyoon, along with Frank Simek, are the only two Americans to have played for English football powerhouse Arsenal FC. Danny’s Arsenal career as a player includes a memorable goal in his first senior match for the team, playing in a squad that also …
As March Madness comes to a close with the Final Four, it is interesting to look at some of those “official” categories the NCAA has to see where the ROI is for companies spending big bucks on a partnership. From official ball (Wilson), to courtside advertising (Infiniti and UPS), to drinks, coolers, cups, squeeze bottles …
The risk/reward for independent minor league baseball can be very high. Absorb all the costs, but keep all the profits with a product that can be fun, innovative and even a little but more edgy than affiliated minor league teams in North America. Grab a player or two with some name value, find some coaches …
We all have a need for speed in some way, and for baseball fans there is probably nothing more tantalizing than watching a fastball. More and more, the game is becoming about the speed of the ball, and in some ways, the dance that batter have to do to try and get around on the …
As we head toward Opening Day of the MLB season the annual lament about baseball needing to attract a younger audience starts again. While there is no doubt that every sport wants to grab younger folks and engage more with every medium possible with its fans, the pact is that we as a society are …
The Cosmos were first in last spring, and now MLB joins President Obama as next in for the expansive effort growing between the United States and Cuba. Where will it go next? There are lots of possibilities from the largest to the grassroots. Much has been hyped and speculated about what role the opening of …
Sometimes it’s the simplest of ideas that work the best. One recent example, launched formally this spring, is Sox Lunch. Founder Kevin Phelan felt that there was no place for fans to get simple unfettered news in an email form, easily digestible, for his hometown Red Sox, and launched the platform to do so. A …
The innovation and content creation around March Madness will grow with each passing round. However, last week, saw several universities capitalized on the excitement around conference tournaments and Selection Sunday by scaling up content creation, courtesy of IMG College. UConn, Tennessee, and Cal reminded us that each game has its own story as they produced …
Our weekly CUSP (Columbia University Sports Podcast) has had a treasure trove of unique content, which I realized today we should be highlighting when we go live. This Monday’s guest is Nathan Lindberg, Director of e-Sports Sponsorships For Twitch. For those who don’t know, Twitch is to e-Sports what ESPN is to traditional sports. …
It is one thing to talk about wearables and their potential, it’s another to actually see the technology implemented in a game or a match and follow, albeit from a distance, in actual game play. On Saturday at Red Bull Arena, while so many colleagues were hearing from experts about the future at the trio …