JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It is no secret fans and brands looking to engage in sport crave original content in all forms. How that content is delivered and by whom and in what medium has created a bit of a land grab, with traditional sites and platforms learning to deal with platforms like “Players Tribune” and now “Uninterrupted,” with …
Roaring In Unusual Places and Times It hasn’t been the typical quiet fall for athletics at Columbia. Football under legendary former Penn coach Al Bagnoli moved back up a few notches on the field, broke their long losing streak from a previous regime and became more competitive than in years as the program looks to …
Millions hear Adam Schefter almost every day on ESPN and follow him on twitter as he talks and tweets all things NFL, but few times do fans ever get to hear the Long Island native talk about his thoughts not on the NFL, but on media in general, and his amazing growth in using the …
The folks at MVP Index furnished the following looking back on best practices in social for 2015 MVPindex Co Founders Shawn Spieth and Kyle Nelson presented the 2015 Sports Social Media Awards at the Cynopsis Sports Engagement Summit this past week at the New York Athletic Club. The awards, focused on US sports and athletes, …
One of the great opportunities in working in global sport is that it brings together so many different cultures and traditions and puts all together in places from the playing field to the classroom. From curling to hockey, bobsled to basketball, there is a drive to succeed whether that is in a results-based competition or …
Two things the world has enough of are sand and water, and more than enough resorts and beaches to try and lure tourists. So with the United States pushing to try and host the 2024 Summer Olympics in Los Angeles, it makes great sense that the trial balloon of the World Beach Games will be …
It is not an easy thing, building brand affinity for a soccer club, or any team or league, that plays games thousands of miles away and whose stars rarely show up in market. Broadcast media, and the digital and social world have made it a bit easier to connect and follow, but with all the …
There are many passionate individuals describe in sports as “lifers,” people who dedicate their life to one sport or endeavor, such as coaching. One of basketball’s lifers is Gordon Chiesa (@gchiesaohmy) . Chiesa’s career began as the athletic director and head basketball coach at his alma mater of St. Thomas Aquinas in Sparkill, N.Y. …
To support school, licensee and retail partners during the holiday gift-buying season, Collegiate Licensing Company (CLC) is launching Holiday Cheer, a national collegiate retail marketing program in approximately 3,500 retail locations. The program, which began earlier this month, also has a major digital component through a partnership with Fanatics.com. Holiday Cheer creates excitement in collegiate …
Last week ended with the UFC being put into a tizzy with Ronda Rousey’s surprising loss to boxer Holly Holm in Melbourne, Australia, and this past week ended with boxing gaining even more traditional steam with a growing Latino ambassador, Canelo Alvarez taking control of the always desirable middleweight division with a win over Miguel …