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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
“To you it’s a show; to me, it’s life.” I read that line from a conversation Michael Silver had in his story today on John Madden. The back and forth was between to icons of the day in media, Howard Cosell and Madden, on the occasion of the former coach being elevated in the broadcast …
A great year for storytelling. We wanted to list out some of our best reads…books we actually read, form the past year. Looking forward to early 2022 which will bring us Mike Sielski’s Kobe book, Ian O’Connor’s book on Coach K and many more, wayyy outside of sports as well. And as you will see, …
What a year…AGAIN!. Still we have time for reflection and nostalgia, and while I am a big believer of taking a pause, year round really, and figuring what got done and what could be done differently personally and professionally, I am not a big one on lists of the past or for that matter, predictions of …
It’s a good week to talk about content creators. We had Dylan Sadiq, “The College Cuber,” and we recently caught up with “The King of NBA twitter,” Josiah Johnson on our podcast at Columbia (which we have just wrapped up six years doing by the way). Johnson, who ironically told us he had the unique …
Three items to note from the week… Wheaties Tries A Reboot Wheaties is turning 100, and it’s celebrating by bringing back the most iconic athlete in its history. Michael Jordan will grace the box once again, appearing for the 19th time on the packaging. Continuing its long history of positioning itself as a healthy breakfast …
Tossing Teddy’s are back across North America, and that’s a good thing. From The Maritimes to California, a hockey holiday rite of charity has returned in full force the past few weekends…The Teddy Bear Toss. (Great summary of all the sites and the numbers tossed to date here). Now it used to be only in …
It started as a simple way for players to tell their story three seasons ago, one which drew the ire of the NFL as a uniform violation, but one which has grown to be much more of a platform as players continue to find more of a social voice and express themselves in a positive …
“He wasn’t there because his publicist told him to be there, and to be nice. He was there because he wanted to be.” There were so many amazing tributes wrote about the late Stephen Sondheim in the past few weeks, but Laura Collins-Hughes’ piece in the New York Times told yet another story that showed …
“You’re the guy, but you got to give a lot. You can’t go in there pounding your fist. You’ll never make it.” This line from Michael Rosenberg’s recent SI.com story about Penny Hardaway coaching at his alma mater, The University of Memphis gave some great insight into adaptive leadership, and how much brand value coaches …
As we had toward 2022 the issues and opportunities with regard to engagement in social continues to ebb and flow. While TikTok and its pushes more engagement amongst a growing using audience than ever before, all based around a complicated algorithm of shares and engagement. This speaks to the ongoing issue with social media and …