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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Did you know where the term “Touchpoints” came from? Bet you didn’t know it came from fencing. Read on, and listen as well, you are in for a business, storytelling and entrepreneurial treat. Michael Aufrichtig, Head Coach of Columbia University Fencing, joins us to discuss the state of the sport in 2020 (listen here) and …
It started as a simple way for players to tell their story two seasons ago, one which drew the ire of the NFL as a uniform violation, but one which has grown to be much more of a platform as players continue to find more of a social voice and express themselves in a positive …
As we head toward 2021 the issues and opportunities with regard to engagement in social continues to ebb and flow. While Instagram looks to remove “likes,” TikTok and its recent frenzy pushes more engagement amongst a growing using audience than ever before, all based around a complicated algorithm of shares and engagement. Big names such …
We often talk about the value of just showing up, and how that random chance of meeting someone has been lost during the Pandemic. In one of our recent podcasts, we got to talk to someone who has been a shining example of “Just Showing Up,” entrepreneur and Chess Grand Master and Chess.com host Robert …
Every year on the calendar there are those larger than the game, outsized events that involved everyone from executives and fans to brands and personalities large and small. Radio Row at the Super Bowl, the MIT Sloan Sports Analytics Conference, Soccerex, the NABC Conference at the Men’s basketball Final Four are all in that mix, …
One of the early segments in our book goes through some of the pioneers in sports communications and how they set the tone for the future. One of those is the legendary Joey Goldstein, whose time in New York involved some of the biggest events and stunts we have ever seen. Joey was always pitching. …
One of the topics that we started the year looking at so closely was the rise and impact women’s sports would be having. While that was somewhat slowed by the Pandemic, the impact continues to grow again, and now, going into a year hopefully with the Olympics and other tentpole storytelling opportunities, we will see …
“In my experience, each failure contains the seeds of your next success if you are willing to learn from it.” the late Paul Allen In a year of profound loss on so many levels like this one, I always think we can learn so much for where our journey will take us next, and that’s …
This past week we saw what may be the beginning of a shift again to areas of concern around climate change, corporate responsibility around the environment and a move towards opportunities around all areas of science and STEM, not the loudest of which was General Motors announcement that they are shifting their focus away from …
The NFL was the first amongst the major North American sports leagues to cut a deal with Amazon, three seasons ago giving Amazon Prime the rights to stream Thursday Night Football. The league has used the partnership to try a few things here and there, including having Andrea Kremer and Hannah Storm become the first …