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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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No Matter What Level; The Brand Value Of Coaches Has Never Been Higher…

June 3, 2020 by Joe Favorito

They have always been the iconic role models that have shaped thousands of lives, from little league to the highest level of competition. They are dedicated and driven, mercurial and emotional, volunteers and mercenaries, teachers and mentors. They are coaches. Yet for all the time, effort and value they put in, these men and women …

Read moreNo Matter What Level; The Brand Value Of Coaches Has Never Been Higher…

Lessons From The Field, Part 4

May 16, 2020 by Joe Favorito

Here is the fourth in what will continue to be a series of key communicators and their thoughts during this challenging time. We started with Kirk Reynolds, Ray Ridder of the Warriors and Josh Rawitch of the Diamondbacks, and then went to David Higdon of Riot Games, Dee Kundra of FC Bayern Munich, Mike Altieri …

Read moreLessons From The Field, Part 4

“Accelerating The Inevitable:” Seven Things To Watch In The Reimagined Fan Experience

May 7, 2020 by Joe Favorito

As we look ahead to what the world, especially the business of sports, is going to look like, it is interesting to talk, or Zoom, with so many colleagues and listen to what opportunity lies ahead that did not exist even on March 12. One is a new position that has arisen for job seekers, …

Read more“Accelerating The Inevitable:” Seven Things To Watch In The Reimagined Fan Experience

WrestleMania and the XFL: Lessons Learned for Sport “New Normal”

April 5, 2020 by Joe Favorito

This should have been a landmark weekend for all those around the various ventures Vince McMahon oversees; the XFL, now with warmer weather coming, new faces established, media partners engaged and innovation in game presentation rising, would continue to see an uptick as March Madness came to an end, while thousands would have filled Raymond …

Read moreWrestleMania and the XFL: Lessons Learned for Sport “New Normal”

Quite The Story Behind The Story: “All Arizona,” And the People You “Meet”

April 2, 2020 by Joe Favorito

Because of some of the side hustles…although usually side hustles bring you money (not in this case for the most part)…I get more than my share of inbound emails. Many are requests from students or parents, some are for items for our newsletter, some are just blind random solicitations for some kind of vague assistance …

Read moreQuite The Story Behind The Story: “All Arizona,” And the People You “Meet”

Opportunity From Ashes: How “New Normal” In Sports Can Lead To A Great Content, Engagement…

March 13, 2020 by Joe Favorito

From every challenge comes opportunity, and that’s the way we need to view the new normal for now around Coronavirus. While people search for things to fill their time when they would have been watching and attending sporting events, and channel surfing consists of old dog shows, poker shows and game replays, and lots of …

Read moreOpportunity From Ashes: How “New Normal” In Sports Can Lead To A Great Content, Engagement…

Futurists Talk About Sports Experience Without Fans In Stands: The Future, Sadly Is Here…

March 12, 2020 by Joe Favorito

There was a time when we were starting to wind down the International Fight League 12 years ago that the late Jay Larkin, who was heading the business at the time, suggested we do fights in a warehouse with all the lights and pageantry and maybe a few fans in a few rows. After all, …

Read moreFuturists Talk About Sports Experience Without Fans In Stands: The Future, Sadly Is Here…

Pez Pride: A Short Stop Leads To A Longterm Opportunity

March 9, 2020 by Joe Favorito

The goal was to stop at the Basketball Hall of Fame on the way to the 2020 MIT Sloan Sports Analytics Conference in Boston last week. It was a great fit and not that far out of the way for myself and my colleague Scott Rosner; what could be a better way to kick off …

Read morePez Pride: A Short Stop Leads To A Longterm Opportunity

Simple, Unique Ideas Usually The Best: Playbook Products

January 15, 2020 by Joe Favorito

Sometimes you never know where the most unique ideas are going to come from. Case in point was my brother’s shelf on a Thursday night in December. There was a gift from a colleague, a set of slate coasters with the scoreboard from some of the greatest moments in Mets history. Nothing elaborate, just memorable. …

Read moreSimple, Unique Ideas Usually The Best: Playbook Products

NBA Takes The Next Logical Step To Mexico: The G League

December 17, 2019 by Joe Favorito

“The NBA will have franchises in Europe within 10 years.” That was David Stern at the NBA All-Star Game in Philadelphia in 2002, when talk of European expansion was the hot topic. Now of course we have leaders floating ideas like that pretty regularly (including Real Madrid leadership looking to create a club Super League …

Read moreNBA Takes The Next Logical Step To Mexico: The G League
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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