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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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WNBA

CBD and Cannabis Keep Cutting Through The Sports Business Haze…

October 21, 2019 by Joe Favorito

There is no doubt that the Cannabis/CBD business is steadily finding its way into the mainstream, and that of course includes the billion dollar business of sports. On Monday USA Triathlon became the first  National Governing Body to join the partnership growth, announcing a deal with Pure Spectrum, which is based in Colorado and that …

Read moreCBD and Cannabis Keep Cutting Through The Sports Business Haze…

Elena Delle Donne, and a Refreshing Reminder of the Way Sports Can Impact Lives…

October 12, 2019 by Joe Favorito

This hasn’t been the best week to talk about all the positive aspects sport can have on society. We had the issues with the NBA in China, the always engaged issues with Enes Kanter and the Turkish government, and even the always simmering controversy around Colin Kaepernick and whether or not NFL teams will still …

Read moreElena Delle Donne, and a Refreshing Reminder of the Way Sports Can Impact Lives…

Empathy; Leadership and Thinking Joyfully…Lessons Learned At Gamechangers…

September 19, 2019 by Joe Favorito

Every mid September one of the treats in this business is attending the Gamechangers Summit, the annual gathering of the sports business community which triumphs the achievements of women leaders in sports business. While this event continues to evolve and grow, and it is a place where we see so many different faces, my hope …

Read moreEmpathy; Leadership and Thinking Joyfully…Lessons Learned At Gamechangers…

From A Global Business Perspective, Does NBA Win As Team USA Loses?

September 13, 2019 by Joe Favorito

An interesting question came up in our class at Columbia on Thursday, which has a great mix of students from around the globe in it. If you are working in the communications and marketing offices at the NBA in New York and China and you are following the FIBA World Cup and seeing the U.S. …

Read moreFrom A Global Business Perspective, Does NBA Win As Team USA Loses?

MISL, Marketeering and Giant Jerseys; Always Learning From Innovator Doug Verb…

July 28, 2019 by Joe Favorito

We should always want to be learning, and one of the people I always learn something from is Doug Verb. Like me, Doug has spent a lifetime on the edge of sports business and media, always taking a different look and zigging while many zag. As founder and president of ACTION Sports America, he has …

Read moreMISL, Marketeering and Giant Jerseys; Always Learning From Innovator Doug Verb…

Quietest Day, Biggest Stage: Thoughts On What Needs To Be Next For Women’s Soccer

July 10, 2019 by Joe Favorito

We reach mid-July and the lull comes up again; the quietest two days in terms of games in North America. The two days (used to be one) after the MLB All-Star Game are the days with almost no professional game in North America…there is Wimbledon, a smattering of WNBA and NBA Summer League, a little …

Read moreQuietest Day, Biggest Stage: Thoughts On What Needs To Be Next For Women’s Soccer

Guest Post: Hits, Misses, And What Can Come Next When USWNT Returns Home…

July 7, 2019 by Joe Favorito

The following guest piece was offered up by longtime strategic communications professional, storyteller and longtime supporter of women’s athletics everywhere Dave Siroty, now head of Front Porch Athletics   Wow! The build up to the Women’s World Cup was huge. The story lines were great, the focus on equal pay and support for women’s soccer …

Read moreGuest Post: Hits, Misses, And What Can Come Next When USWNT Returns Home…

Women’s Sports And Brands: Beyond World Cup and WNBA The Time Is Right…

July 3, 2019 by Joe Favorito

A version of this story originally appeared on Portada.   We have long seen and heard the talk: women’s sports, or better yet, sports where the competitors are female, are growing. Women control a growing influential segment of the brand decision making, girls who play and follow sports are more likely to do better in …

Read moreWomen’s Sports And Brands: Beyond World Cup and WNBA The Time Is Right…

Growing The Collective…

May 29, 2019 by Joe Favorito

This is not an easy subject to address, but it is one that is extremely important to take into consideration as we look towards an exciting World Cup, the continued growth of the WNBA and just storytelling in general in sports business. We need to all work collectively to grow not “women’s sports,” but sports …

Read moreGrowing The Collective…

NBA Open’s The Global Marketplace; Winners Will Be On Both Sides Of The Ocean…

April 28, 2019 by Joe Favorito

While the talk about the next great revenue streams for teams and leagues continues to be focused on sports gambling, or how to make more noise with gaming and esports, the NBA announced the unlocking of a new cabinet this week which will have ancillary and immediate benefits for teams looking to expand dollars and …

Read moreNBA Open’s The Global Marketplace; Winners Will Be On Both Sides Of The Ocean…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Weinstein Carnegie Group
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  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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