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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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WNBA

How Do Tires and Women’s Hoops Tie To Chinese Sports Business? Here’s A Thought…

April 13, 2019 by Joe Favorito

We reach this weekend with The Masters here, the NBA and NHL Playoffs getting started, MLB now beginning to move along, March Madness completed, even the Frozen Four to take a peek at, but two other stories on the business side that could subtly, for now, have an impact on global sport and the development …

Read moreHow Do Tires and Women’s Hoops Tie To Chinese Sports Business? Here’s A Thought…

We Lost Another New York Sports Media Character This Week; Robert Elkin

April 6, 2019 by Joe Favorito

If you have spent any time around a locker room in New York in the past 40 years you knew who Robert Elkin was. Robert was a Zelig-like character, covering everything from boxing, where he once had a very unintentional and  almost comical exchange with Mike Tyson during the boxer’s heyday, to high school track …

Read moreWe Lost Another New York Sports Media Character This Week; Robert Elkin

The Value of Showing Up…

March 16, 2019 by Joe Favorito

We live in a time of hiding behind emails or text messages, having “Facebook friends,” or “Twitter relationships,” yet the experience of sitting and talking with someone; or even randomly crossing paths with an old, or new, friend or colleague by getting out and about is invaluable.   This past week, stops at the Big …

Read moreThe Value of Showing Up…

Seniors…And Moments…Still Need More Attention In Sports…

February 23, 2019 by Joe Favorito

I admit it, I love reading AARP Magazine. It has the largest circulation of any publication in North America, yet people snicker. Not an edition goes by where I am not learning something from those older: Martin Short and Billy Joel, Tom Selleck and Robin Roberts. On and on and on. Smart short, sensible points …

Read moreSeniors…And Moments…Still Need More Attention In Sports…

The Little Things: A Stub Hub Hubub And An Easy Solution

February 18, 2019 by Joe Favorito

 All I was doing was cleaning out my bag. That’s it. There I had collected ticket stubs from the last six or eight months from everything from Off Broadway shows to Minor League Baseball to Army Navy football to soccer to college basketball. A nice pile that I keep in a small book. Each gives …

Read moreThe Little Things: A Stub Hub Hubub And An Easy Solution

Going Overtime To Score With Women’s Hoops…

February 9, 2019 by Joe Favorito

The issue and opportunity around widespread and consistent coverage around women’s sports is one that continues to perplex many. The data of the growth not just of women and girls engaged in sports, but in the buying and decision power around the female demo, as well as the ever-growing rise in engagement in all aspects …

Read moreGoing Overtime To Score With Women’s Hoops…

Three More Pods: “A Student of The Unintended Consequence,” And Two Other Entreprenurial Digital Storytellers

January 28, 2019 by Joe Favorito

Here is the latest trio of Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. With NBA in full bloom, Super  Bowl week here, and digital disruption always in the mix, we selected three that play to that group. These were again compiled by colleague Jessie Leeds Grant… …

Read moreThree More Pods: “A Student of The Unintended Consequence,” And Two Other Entreprenurial Digital Storytellers

Looking To The Future, Learning From The Past; Three Great Podcast Guests…

January 15, 2019 by Joe Favorito

With CES now in the rearview mirror (a summary coming this week on seen and experienced), we looked at another trip of podcast recaps done by colleague Jesse Leads Grant. This week, three diverse storytellers, two tied to tech, one to careers and the growth of women in sport. Here is the latest trio of …

Read moreLooking To The Future, Learning From The Past; Three Great Podcast Guests…

Startups And Storytelling: More Lessons Learned From Our Podcasts

January 2, 2019 by Joe Favorito

We start the year reviewing more of our Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months.  I and my cohost Tom Richardson just passed our two year anniversary hosting the show from various and sundry places in and around Manhattan, and have tried to come up with …

Read moreStartups And Storytelling: More Lessons Learned From Our Podcasts

NBA Looks South For Growth…

December 18, 2018 by Joe Favorito

The following originally ran on Portada… The idea of “honoring Latino culture” in professional sports has come a long way from slapping Los on a jersey and bringing in a Mariachi band. While many teams still struggle to figure out exactly how to engage and bring in brands, or as one executive said, identify what exactly …

Read moreNBA Looks South For Growth…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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