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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Overtime Builds Brand, Pops Up In Retail..

December 9, 2018 by Joe Favorito

One of the biggest paths Barstool Sports Founder Dave Portnoy mentions on their road to disruptive sports and lifestyle business success has been merchandise.  “We would wear or design a tee-shirt or a sticker or a hat and our fans would ask for them,” he said at last year’s Hashtag Sports event done with NYVC …

Read moreOvertime Builds Brand, Pops Up In Retail..

Breaking Barriers, Catching Up With Chantal Vallée…

November 29, 2018 by Joe Favorito

We are in a time where women holding elite positions of leadership should not be a surprise any more, but of course it is. Every time a ceiling is shattered or a step is taken towards a new frontier by someone crossing a boundary built by gender, race, sex or creed, the world rightfully takes …

Read moreBreaking Barriers, Catching Up With Chantal Vallée…

NBA Players Past And Present Get A Close Up With New Platform…

November 20, 2018 by Joe Favorito

The insatiable appetite for authentic, quality content from athletes and celebrities keeps rolling on, and in the basketball space, a new platform has emerged. CloseUp360 is a lifestyle media platform and production company focused exclusively on the growing world of NBA players off the court. It features weekly content (profiles, podcasts and series) and daily …

Read moreNBA Players Past And Present Get A Close Up With New Platform…

Disruptive Airline Brands Becoming Bigger Players In Soccer

November 7, 2018 by Joe Favorito

The following originally ran on Portada The global airlines category in and around the elite world of soccer can be elusive and sometimes difficult to navigate, with many carriers choosing to spend their marketing dollars on sports more locally than around the world. However, a handful of carriers, especially those looking to expand brand into the Americas, …

Read moreDisruptive Airline Brands Becoming Bigger Players In Soccer

Devils First-In Partnership Outside of Las Vegas Worth The Branding Gamble…

October 27, 2018 by Joe Favorito

If you are going to take a plunge into a crowded storytelling space, it always helps to be first, or at least first in a new area. That’s what the New Jersey Devils did this week, when they brought on sportsbook operator William Hill as a partner, putting their name on a Prudential Center lounge …

Read moreDevils First-In Partnership Outside of Las Vegas Worth The Branding Gamble…

The Simplest Ideas Sometimes The Best: “Band Together” Supporting Athlete Mental Health

October 5, 2018 by Joe Favorito

The issue of mental health and wellness among athletes of all levels is going to become an increasingly popular topic in the years to come. Once taboo, athletes like Michael Phelps  and Kevin Love are part of a growing group that have shown others it is OK to discuss, understand and deal with the mental …

Read moreThe Simplest Ideas Sometimes The Best: “Band Together” Supporting Athlete Mental Health

Finding New Voices, Empowering “Intenders;” Women’s Sports Storytelling Carries On…

September 14, 2018 by Joe Favorito

“We are all in the storytelling business – whether we are creating a compelling story or pitching it… we all have platforms now, the athletes have platforms, and that first person perspective is very powerful.” –NBA Executive Vice President of Communications Mike Bass So it was on Wednesday at the Crowne Plaza Times Square, with …

Read moreFinding New Voices, Empowering “Intenders;” Women’s Sports Storytelling Carries On…

Why The Capitals Win Can be A Game Changer For Sports Business And Society…

June 8, 2018 by Joe Favorito

With most championship titles in North America comes the talk of how this one will help elevate the game to new heights or change the perspective of fans and bring more watching x sport than ever before. The LA Kings titles, and the way they have run their business, has put hockey more front and …

Read moreWhy The Capitals Win Can be A Game Changer For Sports Business And Society…

Finding The opendorse For Athlete Engagement

June 6, 2018 by Joe Favorito

  The following summary of a recent CUSP Show podcast was compiled by Syracuse student Sam Birsdall, who is helping us this summer.   In today’s day and age, the use of social media is key to any business or individual who wants to spread their messages to their audiences. One fast growing company founded …

Read moreFinding The opendorse For Athlete Engagement

What Makes A Good Promo Item? We Asked…

May 19, 2018 by Joe Favorito

What makes a good promo these days, and how do things get done? We asked Steven Zuller, CEO of Franklin Group, a marketing solutions company he founded in 1988. Based in Brooklyn, NY. Franklin Group has been designing, printing and distributing innovative marketing materials and promotional products for a wide range of sports organizations and …

Read moreWhat Makes A Good Promo Item? We Asked…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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