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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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WNBA

“Mommylympics”…Brands Recognizing The Power and Importance of Mom’s On The Field…

July 16, 2024 by Joe Favorito

We are still in the infancy…no pun intended…of the growth of athletes who happen to be women being fully accepted, championed, and mainstreamed into the media and the brand activation side of sports. Data is growing, coverage is increasing, numbers are rising, crossover is expanding, but we still take steps forward in slow but important …

Read more“Mommylympics”…Brands Recognizing The Power and Importance of Mom’s On The Field…

Women’s Sports and The Collectable Space…Can the ’99ers Break The Ice?

July 13, 2024 by Joe Favorito

In just a weeks time the National Sports Collectors Convention, a massive treasure trove of memorabilia new, unique and traditional, will make its stop in Cleveland this year, followed by FantaicsFest in New York in August. Both will be a treasure trove of stuff feeding into the growing market of collectables, and both are worth a …

Read moreWomen’s Sports and The Collectable Space…Can the ’99ers Break The Ice?

Diversity In Storytelling All Around. Three Good Listens To Start The Quarter…

July 9, 2024 by Joe Favorito

As we start the third quarter of 2024, some good listens for the beach, the lake or the drive. We hope you find them informative, fun and worthwhile and you can hear all our podcasts updated each week here. The biggest ‘Ally’ in Women’s Sports. We welcomed program alum Stephanie Marciano, Head of Sports and …

Read moreDiversity In Storytelling All Around. Three Good Listens To Start The Quarter…

Understanding, Not Forcing, Culture…NBA2K League Retrenching Last Example of Missing On Gaming…

July 4, 2024 by Joe Favorito

Let’s get something straight. The business of gaming is booming. That does not mean the golden ring that has been chased around ‘esports’ per say. It means everything from Madden to FIFA to Wordle to console games on a global scale. Those who understand the business, scale appropriately, take the time to engage in the …

Read moreUnderstanding, Not Forcing, Culture…NBA2K League Retrenching Last Example of Missing On Gaming…

A “Global Invasion” Of Talent Into U.S. Sport, Once Seen As An Issue, Is Now An Opportunity…

July 1, 2024 by Joe Favorito

There was a time not too long ago when an “invasion” of non-American talent, especially young talent, meant a cause of great concern for sports which sought relevant in North America.  Tennis and women’s gold were two that were always worried that stars with accents would not appeal to mainstream eyeballs and brands, and even …

Read moreA “Global Invasion” Of Talent Into U.S. Sport, Once Seen As An Issue, Is Now An Opportunity…

Controversy, Heroes And Villains, Media Dustups…the WNBA Has Great ‘Problems’ To Deal With, Bring Em On!!

June 6, 2024 by Joe Favorito

Stephen A. Smith, Billie Jean King, Clay Travis, Evan Roberts, Mike Greenberg, Charles Barkley, LaMelo Ball and on and on it goes. What do they all have in common? Engaged in narratives about the WNBA, its players and so forth. Some of it is the same old debate we have heard around entitled stars, villainous …

Read moreControversy, Heroes And Villains, Media Dustups…the WNBA Has Great ‘Problems’ To Deal With, Bring Em On!!

Oystercatchers, healthy numbers, and The Big Redhead…More Joy Found…

June 1, 2024 by Joe Favorito

“That’s all I want in life. Is more,” he told me three years ago. “More time. More life. More music. More games. More reading. More love. More everything. I’m the luckiest guy in the world.” There has been so much written and watched about the passing of Bill Walton this week I cannot do it …

Read moreOystercatchers, healthy numbers, and The Big Redhead…More Joy Found…

The Value Of Alumni Programs, And Institutional Knowledge, Is More Important Than Ever…

May 11, 2024 by Joe Favorito

It sounds silly or self-evident but the value in connecting past to future fandom lies in those who have worn the uniform, or walked the sidelines, even for a few moments. Regardless of the score, or the record with few exceptions either on the pro or college side, the value of connecting to alumni as …

Read moreThe Value Of Alumni Programs, And Institutional Knowledge, Is More Important Than Ever…

Heroes And Villains Make Us Care…And Combined With Brand Investment Is Making Us Love Women’s Hoops…

March 31, 2024 by Joe Favorito

According to my colleague Randy Walker, March 31 is the anniversary of the day young Martina Hingis took the number one spot on the WTA Tour, making her at the time the youngest man or woman to take the top ranking…gender didn’t matter, story did.  I know this because I remember exactly where we were …

Read moreHeroes And Villains Make Us Care…And Combined With Brand Investment Is Making Us Love Women’s Hoops…

“They Are Good Copy”…Lessons From The Road This Week

March 23, 2024 by Joe Favorito

Quite a while ago when we were at the WTA Tour, our leader at the name, a self-proclaimed “reformed lawyer” named Bart McGuire, was asked whey women’s tennis grabbed so many headlines and had such a strong business story. He always said: “Our athletes are not just great tennis players, they are good copy.” Now …

Read more“They Are Good Copy”…Lessons From The Road This Week
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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