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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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WNBA

How Do We Measure “Iconic Moments” Today? Some Evolve, Some Remain Larger Than Life…

February 25, 2024 by Joe Favorito

We use the word iconic sometimes like we do the word hello. At every turn it’s too easy a word to throw around, when in reality must things we refer to as Iconic are not really worthy of that high level of praise or individuality. Icons should be rare air for all of us. That …

Read moreHow Do We Measure “Iconic Moments” Today? Some Evolve, Some Remain Larger Than Life…

Next Step of Growth…Not Men’s Sports or Women’s Sports…Just Great Stories.

January 27, 2024 by Joe Favorito

“We are tapping into a narrative that doesn’t involve gender.”  Colie Edison,   Chief Growth Officer at the WNBA Amen. There is so much anecdotal and factual evidence of the growth of sports played by women…the Caitlin Clark  phenomenon with Iowa, large scale numbers in record for soccer, volleyball and now women’s hockey, attendance and ratings …

Read moreNext Step of Growth…Not Men’s Sports or Women’s Sports…Just Great Stories.

All Nice, None Naughty; A Dozen Holiday Book Ideas I Actually Read…

December 15, 2023 by Joe Favorito

This was a labor of love and learning compiling these books. A few notes. I read them all, so it’s not just a recommendation or a favor. We ended up heavy on NY, baseball and hoops this year, but they are not just for NY fans. Also these were all published in 2023. I had …

Read moreAll Nice, None Naughty; A Dozen Holiday Book Ideas I Actually Read…

Live Streaming Concerts By Fans Is Now An Acceptable Thing; Can Sports Learn And Accept As Well?

November 25, 2023 by Joe Favorito

Earlier this month there was a great New York Times piece on how music artists were embracing and allowing content creators to livestream concerts to a global audience. The piece went in great detail to point out that because of limited touring dates, high demand for tickets in marketplaces and an unquenchable desire for shared …

Read moreLive Streaming Concerts By Fans Is Now An Acceptable Thing; Can Sports Learn And Accept As Well?

STEM And Sports Have Never Been Closer Together…

November 22, 2023 by Joe Favorito

November 8 was STEM Awareness Day, and it served as a great reminder to how closely linked all areas of science, especially analytics, gambling the Metaverse, are tied to all levels of sport. Years ago when I was with the Knicks, star forward Kurt Thomas came to the community relations team with an idea; he had …

Read moreSTEM And Sports Have Never Been Closer Together…

Monday Musings: Overused Inflections, Observer vs. Observed, Creative Bowling, And Tangible Memories…

November 21, 2023 by Joe Favorito

“I’d rather be the observer not the observed.” There it was again, the value of knowing your role and doing it well. This time it was Sunday night on “60 Minutes” and the speaker was Little Steven Van Zandt, he of “The Sopranos” but more impactful even, of Bruce Springsteen and the E Street Band. …

Read moreMonday Musings: Overused Inflections, Observer vs. Observed, Creative Bowling, And Tangible Memories…

Someday soon it won’t be men’s sports or women’s sports…just sports…we saw a change this week…

November 11, 2023 by Joe Favorito

There are lots and lots of buzz…and business being done around “women’s sports” as we probably all know. Comments like “arrival,” “movement not moment,” “get on board” are bandied about time and again. Yet for all the enthusiasm there is still the whispering that certain teams and leagues are still in their relative infancy compared …

Read moreSomeday soon it won’t be men’s sports or women’s sports…just sports…we saw a change this week…

Monday Musings: Ellie The New Gritty? Names on Hats, Making a Big Shot And Listening While Crafting…

October 16, 2023 by Joe Favorito

Sometimes we think about the going’s on and remark, “That’s one for the book” (whenever I get to update it). Then there are the past ten days or so where it’s much more like a whole chapter of learnings falls in place. Some of it is part of “aha” moments, some comes from the unexpected, …

Read moreMonday Musings: Ellie The New Gritty? Names on Hats, Making a Big Shot And Listening While Crafting…

The Crisis In Israel and Gaza…examples of using sports for a bigger messaging platform…

October 13, 2023 by Joe Favorito

I can’t pretend to understand the complexities of the Israel-Gaza crisis going on, as I have not walked in the shoes of those on both sides of this growing humanitarian crisis. What I can do is to listen and learn and try and figure out the little things we can all do to better co-exist, …

Read moreThe Crisis In Israel and Gaza…examples of using sports for a bigger messaging platform…

500 Billion, 1.3 Million, Playing The Symphony; Lessons From The Road

October 8, 2023 by Joe Favorito

A lot of catching up, moving about, listening and learning at the end of this past week, roaming from the Fordham Athletics Hall of Fame dinner on Thursday to our sold out Columbia Sports Symposium on Friday. Some quick highlights and best of learnings along the way. 500 billion That was one of the little …

Read more500 Billion, 1.3 Million, Playing The Symphony; Lessons From The Road
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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