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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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WNBA

Engagement Humping, CCR And The Business Of Grabbing Attention…

October 3, 2023 by Joe Favorito

The NFL, like most of the major leagues, are no stranger to the glitz, the glamor and the buzz of popular culture. We have power couples from the NBA to MLB to NWSL to the WNBA to the NHL to NASCAR. Musicians want to be athletes, athletes want to be rock stars, and they like …

Read moreEngagement Humping, CCR And The Business Of Grabbing Attention…

Best Practice: Capping Off US Open Success With A Well Placed Patch…

September 4, 2023 by Joe Favorito

There was a time wayyy back in the 1990’s when the New York Knicks would be yearly contenders for the NBA Eastern Conference Championship and when the team played on the road in places like Indianapolis or Philadelphia or Houston, you would tune in and on the new sideline rotating signage you would see ads for …

Read moreBest Practice: Capping Off US Open Success With A Well Placed Patch…

The Noise is Getting Louder: Sports Played By Women Emerging From The “Permanent Emergent” List…

August 31, 2023 by Joe Favorito

This week our podcast is with Sarah Unger and Linda Ong, the cofounders of the firm Cultique, which has made an amazing business out of helping brands understand and activate in and around cultural relevance on every level. One of the things that came up was the idea of the “Permanent Emergent.” Those are the …

Read moreThe Noise is Getting Louder: Sports Played By Women Emerging From The “Permanent Emergent” List…

Sports Collectable Blue Ocean…Women’s Memorabilia…

August 14, 2023 by Joe Favorito

Just a few weeks ago the National Sports Collectors Convention, a massive treasure trove of memorabilia new, unique and traditional, returned to Chicago. It is what you would expect, aisle upon aisle of collectables big and small, with literally millions exchanging hands…or just a few dollars. What was missing? Women’s sports items.  There is so much …

Read moreSports Collectable Blue Ocean…Women’s Memorabilia…

One Picture, Five Amazing Paths. We never Know Where They Go…

August 9, 2023 by Joe Favorito

One thing we like to remind students or job seekers is that sometimes the path chooses us, and we have to be open minded enough to take a risk and go down the road. Sometimes it leads to a dead end, sometimes to an off ramp, sometimes to the yellow brick road. We don’t always …

Read moreOne Picture, Five Amazing Paths. We never Know Where They Go…

Forged In The Desert Heat; From NBA Summer League to WNBA And Beyond, Las Vegas Is The July Hoops Mecca…

July 15, 2023 by Joe Favorito

I have been around this business to remember when NBA Summer League was a few weeks on hot gyms little fanfare and checking watches to see when vacation could start for many. Westchester County, Boston, Orlando, and Salt Lake City, Summer League always started with great fanfare, especially for teams with high draft picks, and …

Read moreForged In The Desert Heat; From NBA Summer League to WNBA And Beyond, Las Vegas Is The July Hoops Mecca…

From Hand Drawn Art to Used Books; Best Practices For Storytelling From The Road…

May 9, 2023 by Joe Favorito

One of the more fun things to do when we are on the road is to look for little bits of inspiration, creativity and storytelling in sometimes unconventional places that we can then apply to the work we do.  This past week while traversing the highways and byways of Southern Georgia and North Florida, we …

Read moreFrom Hand Drawn Art to Used Books; Best Practices For Storytelling From The Road…

It’s May And The Randomness of Showing Up Has Never Been More Important…

May 1, 2023 by Joe Favorito

It was with great sadness that I read Maureen Dowd’s column in the New York Times this weekend on the steady and slow death of the newsroom…the physical newsroom…as a place of collaboration, inspiration, and career growth. We all know the reality of the world we are in today…technology has made remote working easier and …

Read moreIt’s May And The Randomness of Showing Up Has Never Been More Important…

For Better or Worse, A College Junior, Thrust Into An Amazing Oppt., Has The Business Ride Of A Lifetime At FDU…

March 19, 2023 by Joe Favorito

When Fairleigh Dickinson University won their game in Dayton this week, my thoughts were not of coach Tobin Anderson and his athletes, it was of the support staff who would be going on a ride of their lives, and hopefully were able to enjoy and learn from it. After all, FDU, not far from home, …

Read moreFor Better or Worse, A College Junior, Thrust Into An Amazing Oppt., Has The Business Ride Of A Lifetime At FDU…

“Follow The Character,” “Long Term Greedy,” “Data and Storytelling”…Lessons From “Early March” Madness…

March 13, 2023 by Joe Favorito

“Curiosity is more important than intelligence.” It was that quote from MIT Sloan that has stuck with me as I looked back on a grand few weeks up and down the Northeast Corridor from Washington to Philly to New York to Boston and back. It was a wonderful few weeks of our own form of …

Read more“Follow The Character,” “Long Term Greedy,” “Data and Storytelling”…Lessons From “Early March” Madness…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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