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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Twenty Years Later, Still Time To Create A Day Of Service For Those Lost…

September 10, 2021 by Joe Favorito

Twenty years later tomorrow still remains a very tough day for many. I have written about our experience that day at the USTA, and linked to the story that we played here, with both the positive and the negative. We lost 39 from Fordham and  26 from my high school  Xaverian as well as so many …

Read moreTwenty Years Later, Still Time To Create A Day Of Service For Those Lost…

Too Unwieldy, Difficult To Determine Quick ROI, But Climate Change With Athletes, Teams, Brands Is ready To Gain Steam…

September 5, 2021 by Joe Favorito

In the past month we have seen the unprecedented heat of the Tokyo Olympics, NFL games and practices moved because of wildfire smoke, college and high school events, as well as another NFL game, moved because of the devastating effects of flooding and a host of other disruptions big and small from coast to coast …

Read moreToo Unwieldy, Difficult To Determine Quick ROI, But Climate Change With Athletes, Teams, Brands Is ready To Gain Steam…

Listening Tools Have Never Been Better…Using Them Is Proving To Be Great Business…

August 20, 2021 by Joe Favorito

There was a time not too long ago when the idea of using data to better help and understand the needs of consumers, especially tied to something like sports, involved a hastily filled out questionnaire and a coupon for a free hot dog on game day. We saw these thousands of people in the stands, …

Read moreListening Tools Have Never Been Better…Using Them Is Proving To Be Great Business…

Predictive Data, ZedHeads, And How Fantasy Is Becoming Reality For Sports…

August 8, 2021 by Joe Favorito

A few weeks ago, we had a fun conversation with Roman Tirone, who is helping lead the charge with ZEDRun and virtual horse racing’s success here in the United States and it made us ask a bigger question about the value of predictive data as it can apply to virtual sports, or even matchups in …

Read morePredictive Data, ZedHeads, And How Fantasy Is Becoming Reality For Sports…

Like Nothing Else, Sports Still Has FOMO, And It’s Why The Business Will Keep Growing…

June 20, 2021 by Joe Favorito

We aren’t all the way back, as we have seen last second disruptions with positive tests in soccer and golf and boxing in recent weeks, along with the continued mental strain, and physical strain athletes are enduring, but the last few days has reminded us that sports…as a live entertainment vehicle, is like no other. …

Read moreLike Nothing Else, Sports Still Has FOMO, And It’s Why The Business Will Keep Growing…

As We Head Back To Normalcy, the Value Of Coaches As Teachers Has Never Been Greater…

June 13, 2021 by Joe Favorito

They have always been the iconic role models that have shaped thousands of lives, from little league to the highest level of competition. They are dedicated and driven, mercurial and emotional, volunteers and mercenaries, teachers and mentors. They are coaches. Yet for all the time, effort and value they put in, these men and women usually never …

Read moreAs We Head Back To Normalcy, the Value Of Coaches As Teachers Has Never Been Greater…

Perfect Imperfection, Enjoying Diversions More But Caring About Them Less…Thoughts From The Ride We Are on…

May 18, 2021 by Joe Favorito

I have heard several times in the past year about the “Newspaper strike theory.” The theory goes that if a consumer doesn’t have something for 28 days, he or she will form new habits and will rarely change back. It is the reason, the theory surmises, as to why newspaper strikes rarely if ever lasted …

Read morePerfect Imperfection, Enjoying Diversions More But Caring About Them Less…Thoughts From The Ride We Are on…

“Relatable Gaming,” “Audience Listening,” and “Highlights As Marketing”…Catching Up With ESPN’s Omar Raja

May 14, 2021 by Joe Favorito

We all know how fast the digital/social business is evolving. Platforms go up and down, features change, buzz drives interest and on and on and on. We were lucky enough recently to spend time with Omar Raja, who is now working at ESPN driving their social and digital strategy and engagement is probably best known …

Read more“Relatable Gaming,” “Audience Listening,” and “Highlights As Marketing”…Catching Up With ESPN’s Omar Raja

A Shot Worth Taking: Ad Council Shows Value Of Sports Pulling As One For Cause…

March 23, 2021 by Joe Favorito

We have always heard about how much sports and the passions around the games we love to watch and play can drive people to aspire higher. However the rigors of the day to day side of sports rarely allows for interaction amongst leagues and teams. It happens in cities from time to time, the players …

Read moreA Shot Worth Taking: Ad Council Shows Value Of Sports Pulling As One For Cause…

Vibe, Nuance, Community…Key Elements Of Storytelling That Can’t Be Lost To Tech…

March 9, 2021 by Joe Favorito

There is a scene in the TV show “The Odd Couple” where Felix and Oscar are trying to fly to Houston together to help eliminate Felix’s fear of flying. It was optimal as Oscar was going to cover a Houston vs. San Diego NFL game and they could travel together. The problem was the plane …

Read moreVibe, Nuance, Community…Key Elements Of Storytelling That Can’t Be Lost To Tech…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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