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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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As We Move To Mobile Only, The Ticket Stub Collectable Market Keeps Heating Up…

February 20, 2021 by Joe Favorito

It will be a year this coming week, the last time was actually in an arena for a game. It was actually two in one day, the Capital City GoGo of the NBA GLeague in the afternoon, the Washington Capitals at night as part of a trip to Washington. I know becuase I still have …

Read moreAs We Move To Mobile Only, The Ticket Stub Collectable Market Keeps Heating Up…

Chaney, Thompson, Warm Gyms On Cold Saturdays…Embracing Those Memories and What Will be Again…

January 30, 2021 by Joe Favorito

“Welcome to history.” Those were the first words I ever heard someone say to me as we entered the Palestra in Philadelphia. It was January 27, 1984, and as Manager of the Fordham University men’s basketball team I had walked into the hallowed halls at The University of Pennsylvania as we came in to practice …

Read moreChaney, Thompson, Warm Gyms On Cold Saturdays…Embracing Those Memories and What Will be Again…

Psaki, Peloton, Chucks and Access: Four To Watch…

January 23, 2021 by Joe Favorito

Quite an MLK Day week in and around the industry. I am going to try and do this as many weekends as possible, looking at a few things to be looking at as we go forward. Here are four from the week that are on the radar. Up Chucks: This was a big week for …

Read morePsaki, Peloton, Chucks and Access: Four To Watch…

Greatness Skips A Generation…Some Examples From The Week At Home…

January 16, 2021 by Joe Favorito

Normally, whatever that means, in early January I would be flitting from place to place around the country. Taking offspring back to school, heading to CES to learn more and more about the business we are in, and in recent years, a stop in the Nation’s Capitol to glean from our good friends at Monumental …

Read moreGreatness Skips A Generation…Some Examples From The Week At Home…

Patching Value…In Officials…

December 23, 2020 by Joe Favorito

As we head toward the re-start of the restarts of the NBA and the NHL, deeper into the chasm of college basketball and look ahead to MLB and MLS and so many other sports keep on keeping on in the first half of 2021, the question of dollar flow, especially with few or limited fans …

Read morePatching Value…In Officials…

One of the Key Growth Areas For 2020: The Power of Women’s Sports…Slowed But Now Scoring Late “W’s”

December 2, 2020 by Joe Favorito

One of the topics that we started the year looking at so closely was the rise and impact women’s sports would be having. While that was somewhat slowed by the Pandemic, the impact continues to grow again, and now, going into a year hopefully with the Olympics and other tentpole storytelling opportunities, we will see …

Read moreOne of the Key Growth Areas For 2020: The Power of Women’s Sports…Slowed But Now Scoring Late “W’s”

Getting On The Bus; Riding The Wave Of Return To Play…

July 30, 2020 by Joe Favorito

As the growing number of Miami Marlins tested positive for COVID 19 on Monday, the social media world went into a tizzy…MLB is on the brink of collapse, sports shouldn’t have come back, let’s send them to a bubble, the NFL is in trouble, the integrity of the game is at stake, and on and …

Read moreGetting On The Bus; Riding The Wave Of Return To Play…

BP, Driving Ranges And Defensive Drills; Pandemic Gives Us A View Into More Content For The Future…

July 19, 2020 by Joe Favorito

In the midst of his stellar “Love Letter to Baseball” Saturday night on YES Network, Jack Curry touched on something that is another example of a potential lesson learned in fan interest and engagement that will continue to play out into the future as teams, leagues, and brands reimagine what, how and when fans can …

Read moreBP, Driving Ranges And Defensive Drills; Pandemic Gives Us A View Into More Content For The Future…

Content is King, But Culture Isn’t That Far Off The Throne…Swinging The Karma For Washington NFL Team

July 4, 2020 by Joe Favorito

Make no mistake, changing the name and the brand identity of an organization; from Aunt Jemima to the Washington Redskins, is expensive and takes a great deal of time and effort to get it right. It also takes good businesses to be able to listen to the consumer over time and make decisions that can …

Read moreContent is King, But Culture Isn’t That Far Off The Throne…Swinging The Karma For Washington NFL Team

A Quarter Unlike Any Other: Regrouping At Halftime For The Second Half Adjustment…

July 1, 2020 by Joe Favorito

To use the cliché of a longtime coaching friend, the second quarter is usually one of adjustment before you regroup, reassess and take a breath at halftime. For most people the real life second quarter of 2020 was unlike no other, and as we hit halftime of the year and move into the third quarter, …

Read moreA Quarter Unlike Any Other: Regrouping At Halftime For The Second Half Adjustment…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Columbia University Sports Management program

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