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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We head into the final quarter of 2026, and a similar question we look at almost yearly continues to come up in discussions as to how to cut through the noise out there. Should we be sharing info, creating dialogue or just making sure we are trying to stay aware. And where do we go …
Last week I had several calls with colleagues who keep hearing more and more as the quarter changes and companies…large and small…look to curtail expenses that they are being challenged to justify what they can deliver that “AI” can’t. While a challenge is worthwhile and is a learning experience for all we are in a …
I have always felt that the wandering the halls and listening to topics away from the main stages at the annual MIT Sloan Sports Analytics Conference unveils an interesting look ahead to both the fun and the unusual. It’s where young people are talking, smaller conversations take place, and the fun and sometimes unusual reside. …
We get close to the end of the ninth year of our sports business podcast conversations with some really wide-raning discussions. Here are three recent ones below. You can hear them all here as we come up on a decade talking with the leaders across the board. “AI Probably Saved My Marriage.” One of the …
This past Monday as I started the undergraduate spring class I do at Fordham I took literally ten minutes to whiteboard “stuff.” Just list out the things that are on the top of peoples minds, and what lies ahead and what that alphabet soup looks like. WOW. Lots of initials like PIF, TGL, GFL, USL, …
Where else can you find talk about broadcast storytelling, debates on the best moments in the history of New York sports, the business of sports in Africa, and yes even the proliferation of AI in media all in one place. That’s what we have in the latest episodes of our podcast. Some good Memorial Day …
We are still in the early days of how Artificial Intelligence will be used for a tool in our industry. While there are fits and starts…Warren Buffet warned investors of AI scams last week during the Berkshire Hathaway meetings in Omaha, while CBS Sunday had an amazing piece on Randy Travis and his “voice” return …
A few weeks ago, following the layoffs at the NBA and ESPN, I wrote this piece on the underappreciated value of institutional knowledge and it seemed to have resonated with a great deal of people. Yesterday while visiting our local library…talk about a place undervalued in the institutional knowledge space…I came across the checkout slip …
We often talk about adaptability and staying relevant through curious learning. Here is a recent, real example about using tools at hand to the best of your advantage, in this case AI and ChatGPT functions. I have been working with a senior executive on some business news framing and positioning for a big announcement. The …
Just following up on how ChatGPT is or can be used in our business, after we asked IT what it can do for us. After asking the platform to do everything from provide historical data to be used game notes to writing fictional game stories to doing initial press release drafts, we came up with …
