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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There I was sitting on a Delta flight to Sicily when a young man sat next to me and out his guitar in the overhead bin. It took a while before we got to talking and he told me his name was Christian Sparacio and too was heading to the Island with his family for …
Some fun notes for the week… Marquette Brings The Ashes: It hasn’t been the best of years for Marquette basketball, but the Jesuit school found a unique way to make sure the religious mojo was brought to their Wednesday…Ash Wednesday…game at FiServ Forum against St. John’s. Rev. John D. Laurance, S.J., Marquette men’s basketball team …
This past week I was talking to a colleague, and he said something to me which both surfside and delighted me. “Did you see that Kenny Klein has been sitting next to the St. John’s bench? I thought he was retired, what a great thing they brought him in to help.” Most probably won’t know …
I have a pretty good collection of sports and leadership books from over the years, many of which I do pull out from time to time and look at things I bookmarked when going through them back in the day. Sometimes they ring hollow given the advancements in the world today, but more often than …
When talking with several executives this week about the launch of new leagues this month in volleyball, basketball, and golf, as well as all the niche sports vying for coverage and the mainstays we keep defaulting back to, one question kept coming up…who is the audience, and more importantly what’s the reason you are giving …
There was a time about 100 years ago (it was actually 1984) when then St. John’s Sports Information Director the late Katha Quinn caused quite a stir when a reporter, Clemson Smith Muniz of the Daily News, wrote that the elite Red Storm men’s basketball players were being put through “Media Training.” It was partially a response to Georgetown’s …
“Welcome to history.” Those were the first words I ever heard someone say to me as we entered the Palestra in Philadelphia. It was January 27, 1984, and as Manager of the Fordham University men’s basketball team I had walked into the hallowed halls at The University of Pennsylvania as we came in to practice …
We live in a time of hiding behind emails or text messages, having “Facebook friends,” or “Twitter relationships,” yet the experience of sitting and talking with someone; or even randomly crossing paths with an old, or new, friend or colleague by getting out and about is invaluable. This past week, stops at the Big …
It is now the dog days for most indoor sports like hockey and hoops, so keeping fans at any level engaged in a long season with mixed results is always a challenge. So bravo once again to Northwestern and Georgetown, two programs which continue to generate buzz with some fun repeat promos. First there are …
The biggest college sports business news in the New Jersey this fall thus far has come from Piscataway obviously, where the Scarlet Knights are finding their way through their first year in the Big Ten across the board in sports large and small, with the loudest noise coming with their upset of Michigan two weeks …
