JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
I am a big believer in reframing older messages. You twist a phrase, move a comma, look at something from a different angle and suddenly there is a new message. I have talked about this numerous times with my college colleagues and have written about the difference between investing and donating, and how that little …
As the NBA season approaches, who are the most digitally engaged…in China? Our friends at Mailman , part of 160/90, released their study this week. The NBA teams, players and legends were assessed across Weibo, and Kuaishou with the usual parameters: likes, engagement, growth etc. Some of the interesting takeaways surrounding the numbers tied to …
November 8 was STEM Awareness Day, and it served as a great reminder to how closely linked all areas of science, especially analytics, gambling the Metaverse, are tied to all levels of sport. Years ago when I was with the Knicks, star forward Kurt Thomas came to the community relations team with an idea; he had …
We aren’t all the way back, as we have seen last second disruptions with positive tests in soccer and golf and boxing in recent weeks, along with the continued mental strain, and physical strain athletes are enduring, but the last few days has reminded us that sports…as a live entertainment vehicle, is like no other. …
We are back into the season where promotions at games will begin in earnest. Will they change? What will be new? When is the first digital sock giveaway? One promotion which ties to cause has started to sprout up (pun intended) from both sides of the country…one started to grow before the pandemic (pun again), …
I don’t know Michael Arcieri, heck I only know a few people still working in the front office of the Knicks since my time there over a decade ago, but in reading this Thanksgiving Day story by Chris Iseman I know enough of what Michael has done to make it relatable to what success can …
In the past few years MLB has held a weekend where players can express themselves with self designed cleats and other pieces of equipment, much of which is tied to cause. The NFL has selected one weekend every season for the popular “My Cause, My Cleats” campaign, which raises thousands of dollars for the cause …
We reach this weekend with The Masters here, the NBA and NHL Playoffs getting started, MLB now beginning to move along, March Madness completed, even the Frozen Four to take a peek at, but two other stories on the business side that could subtly, for now, have an impact on global sport and the development …
Fear The Deer. Given the Milwaukee Bucks on court success this year, led by “The Greek Freak” Giannis Antetokounmpo, it’s not hard to understand how the team has become the toast of the NBA. Young. Athletic, play at a fast pace, accessible players in a new arena in a sports hungry town with a new …
There is no doubt the soccer (football) and hoops go one and two in terms of global popularity. From the professional level to the grassroots, from India and China to South America and the U.S., it is hard to not have a conversation about massive engagement in sport without touching on the ball you use …
