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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Leadership success on the court, the ice and the big screen…three hot August listens…

August 7, 2025 by Joe Favorito
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It’s been a while since we reposted our best pods, so here are three ones that talk about visual and emotional storytelling, the business of startup success, and college football. As always you can find them all right here…nine years worth of leadership, fun and innovation to share.  

An Unrivalled start: We were  joined by Micky Lawler, the Commissioner at Unrivaled Basketball. She talks about the success of the inaugural season in early 2025, and details the planning and work that went into the launch and on-court action. Before joining Unrivaled, Micky was President of the WTA and spent a career growing and innovating around sport, especially on the women’s sport leadership side. She talks about the similarities (and differences) in growing women’s basketball as compared to the success that women’s tennis has seen over the years. Listen here.

Skating To Success. From the court to the ice, we were joined by Mandy Gutmann is the VP of Communications and External Affairs at the Professional Women’s Hockey League. She sits down to discuss the opportunities and challenges in building a ‘start-up’ women’s sports league and her career helping to grow the stories around organizations like the Nets and Liberty, Gotham FC and many others.. Mandy talks about driving growth through teams and players, via branding and storytelling success, worth your time.

Let’s Make Movies. We were joined by filmmaker Jimmy Jenkins, whose Alabama football documentary, Nothing But A Winner, came out at the end of July. Discover the immense time and dedication behind bringing the story of college football’s greatest program, the University of Alabama Crimson Tide, to the big screen and find out about how a childhood relationship with Kevin Durant helped shape a video storytelling career. Click here to listen.

Category: Business, Cinema, College Basketball, College Football, Crisis Management, Jobs, NBA Teams, NCAA, Olympics, Past Posts, Tennis, WNBATag: Alabama Football, Brooklyn Nets, Kevin Durant, Nick Saban, Unrivaled Basketball, WNBA, WTA

About Joe Favorito

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About Me

Joe has over 35 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.

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CATEGORIES

  • Ambush Marketing
  • Boston Globe
  • Boxing
  • Business
  • CBS
  • Cinema
  • College Baseball
  • College Basketball
  • College Football
  • Crisis Management
  • Current Events
  • Darren Rovell
  • ESPN
  • ESPN/ABC
  • FEATURED STORY
  • FIFA
  • Fox
  • Fox Sports.com
  • Gaming
  • Horse Racing
  • Indy Car
  • Jobs
  • Lacrosse
  • lifestyle
  • Miami Herald
  • Minor League Baseball
  • Minor League Hockey
  • Mixed Martial Arts
  • MLB
  • MLS
  • Most Recent Posts
  • Moving the Needle
  • NASCAR
  • NBA Teams
  • NBDL
  • NCAA
  • New York Post
  • New York Times
  • news
  • NFL
  • NHL
  • NLL
  • Olympics
  • Past Posts
  • PBR
  • PGA Tour
  • Photography
  • SI.com
  • sport
  • Tennis
  • Tips
  • Uncategorized
  • Washington Post
  • WNBA

TAGS

Adam Silver cause marketing CBS Sports Columbia Columbia University CoSIDA Dana White David Stern Don Garber ESPN Esports FIFA Fordham University Fox Sports Gaming LeBron James Madison Square Garden March Madness Mets MiLB MLB MLS MMA NASCAR NBA NBC Sports NCAA New York Jets New York Yankees NFL NHL NWSL Olympics PBR Roger Goodell Super Bowl Ted Leonsis twitter UFC USOC US Open USTA WNBA World Cup Yankees

Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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