JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There is nothing more click worthy these days than a publicly played drama, especially when it involves celebrity, athlete, bold face names. The facts are secondary, the backstory is not a concern, the wreck and the name calling and the drama is what drives interest, for better or worse. From the WNBA to Chapel Hill, …
Summer keeps rolling along and our James Gumina keeps delivering his thoughts as a climber in the business… As a young person in an age of limitless information, there are always a lot of things on my mind, mostly sports-related, and often focused on what’s happening off the field. From marketing campaigns to broadcasts to …
This week our podcast is with Sarah Unger and Linda Ong, the cofounders of the firm Cultique, which has made an amazing business out of helping brands understand and activate in and around cultural relevance on every level. One of the things that came up was the idea of the “Permanent Emergent.” Those are the …
Every mid September one of the treats in this business is attending the Gamechangers Summit, the annual gathering of the sports business community which triumphs the achievements of women leaders in sports business. While this event continues to evolve and grow, and it is a place where we see so many different faces, my hope …
This is not an easy subject to address, but it is one that is extremely important to take into consideration as we look towards an exciting World Cup, the continued growth of the WNBA and just storytelling in general in sports business. We need to all work collectively to grow not “women’s sports,” but sports …
