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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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FIFA

Startup Volleyball, Expanding A Global Soccer Brand, And The Business of Awards…Three Good Mid May Listens…

May 9, 2025 by Joe Favorito

It’s almost mid-May, schools that haven’t finished yet are readying for graduation and final exams, and we are always on the quest for learning more. With that in mind, here are three solid listens that cover everything from Minor League Baseball and the awards  business, to a successful startup launch to how to grow a …

Read moreStartup Volleyball, Expanding A Global Soccer Brand, And The Business of Awards…Three Good Mid May Listens…

What’s Great Over There Can Happen Over Here…Extending The Spring Football Brand, Coach Prime Style

March 23, 2025 by Joe Favorito

Several years ago, I asked an official at the Premier League what it would take to play games, or even expand and add franchises in the United States. “A first mover with a huge amount of money and motivation,” he said at the time. There were other challenges over 15 years ago, ones which are …

Read moreWhat’s Great Over There Can Happen Over Here…Extending The Spring Football Brand, Coach Prime Style

Sport Web 3, Gamification in the NFL, and Making Trivia Into A Media Business…Three Quick Informative Listens…

March 5, 2025 by Joe Favorito

We love talking entrepreneurship and disruption on our podcasts and here are three recent ones that fit the bill. Have you ever looked at Super 70’s Sports on X? Learn all about how it came to be and what’s next. How is Madden changing the NFL teams engage? We have that. Then a slightly longer …

Read moreSport Web 3, Gamification in the NFL, and Making Trivia Into A Media Business…Three Quick Informative Listens…

Reframing ‘Iconic Moments’ Big and Small..

February 5, 2025 by Joe Favorito

We use the word iconic sometimes like we do the word hello. At every turn it’s too easy a word to throw around, when in reality must things we refer to as Iconic are not really worthy of that high level of praise or individuality. Icons should be rare air for all of us. That being …

Read moreReframing ‘Iconic Moments’ Big and Small..

Bringing The Best Of What’s Here Over There, Now Vice Versa…

June 11, 2024 by Joe Favorito

This past Sunday a capacity crowd of over 35, 000 watched Cricket…on Long Island, while over 55K, the largest crowd for an MLB game this season, cheered until a ninth inning bases loaded double play ended a game between the Mets and the Phillies…in London. The two games almost on opposite sides of the world …

Read moreBringing The Best Of What’s Here Over There, Now Vice Versa…

Monday Musings: “Hybrid Identities,” America’s Game, and The Lessons of Omar…

December 11, 2023 by Joe Favorito

Another busy week of learnings. Some highlights below. Learning From Rog: I’m not sure if there is anyone more joyful or entertaining when talking about his craft than Men in Blazers co-host Roger Bennett. For all things football, Bennett is able to weave in humor, logic and all sorts of joyous fandom, which is a …

Read moreMonday Musings: “Hybrid Identities,” America’s Game, and The Lessons of Omar…

Someday soon it won’t be men’s sports or women’s sports…just sports…we saw a change this week…

November 11, 2023 by Joe Favorito

There are lots and lots of buzz…and business being done around “women’s sports” as we probably all know. Comments like “arrival,” “movement not moment,” “get on board” are bandied about time and again. Yet for all the enthusiasm there is still the whispering that certain teams and leagues are still in their relative infancy compared …

Read moreSomeday soon it won’t be men’s sports or women’s sports…just sports…we saw a change this week…

The Noise is Getting Louder: Sports Played By Women Emerging From The “Permanent Emergent” List…

August 31, 2023 by Joe Favorito

This week our podcast is with Sarah Unger and Linda Ong, the cofounders of the firm Cultique, which has made an amazing business out of helping brands understand and activate in and around cultural relevance on every level. One of the things that came up was the idea of the “Permanent Emergent.” Those are the …

Read moreThe Noise is Getting Louder: Sports Played By Women Emerging From The “Permanent Emergent” List…

Guest Post: Sports Diplomacy Fieldnotes from Basque Country: What Every Sports Professional Needs to Know…

July 5, 2023 by Joe Favorito

Before she headed back to the States, our colleague Lindsay Sarah Krasnoff dropped in some additional thoughts on sports and diplomacy from here recnt time in France. Her book Basketball Empire: France and the Making of a Global NBA and WNBA comes out September 7. Readers can use code BASKET23US or BASKET23UK (UK, European Union) …

Read moreGuest Post: Sports Diplomacy Fieldnotes from Basque Country: What Every Sports Professional Needs to Know…

Notes From The Field: Global Sports Week, Paris

June 23, 2023 by Joe Favorito

A great guest post from our colleague Dr. Lindsay Krasnoff, from Paris: Last week the annual Global Sports Week Paris teamed up with Viva Tech for a four-day Future of Sport extravaganza at the Paris Expo Center at Porte de Versailles. The space may be familiar, given the acrimony and scathing critique of the Paris …

Read moreNotes From The Field: Global Sports Week, Paris
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Columbia University Sports Management program

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